Sales Development Representative (Automotive SaaS & Marketing Services) at Affinitiv

Texas, United States

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Not SpecifiedCompensation

Entry Level & New Grad, Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, SaaS, Marketing ServicesIndustries

Requirements

1–3 years of SDR, BDR, or inside sales experience (SaaS or automotive dealership tech preferred)
Strong communication, resilience, and ability to break through gatekeepers
CRM experience (Salesforce preferred), plus exposure to Outreach, ZoomInfo, HubSpot, or similar tools
Self-starter who can thrive in a fast-paced quota environment
Passion for the automotive industry and improving the customer/dealer experience

Responsibilities

Prospect and qualify inbound and outbound leads across dealer groups and OEM-approved dealerships
Engage dealership leaders (GMs, GSMs, Fixed Ops Directors, Service Managers, BDC Managers) via phone, email, LinkedIn, and texting where appropriate
Conduct high-impact discovery to uncover pain points related to digital marketing, service lane performance, retention, and vehicle acquisition
Book demos and create qualified opportunities for District Sales Managers and Account Executives
Maintain accurate CRM records in Salesforce and meet weekly activity/pipeline KPIs (e.g., 60–80 outbound touches/day, 5+ booked demos/week, consistent monthly pipeline creation)
Collaborate closely with Marketing, DSMs, and Sales Leadership on campaigns and territory strategies
Represent Affinitiv professionally when communicating with prospects, partners, and OEM-aligned programs

Skills

Key technologies and capabilities for this role

SalesforceCRMOutbound ProspectingLead QualificationPhone SalesEmail OutreachLinkedIn SalesDiscovery CallsSaaS SalesAutomotive Sales

Questions & Answers

Common questions about this position

What benefits does Affinitiv offer?

Affinitiv offers a comprehensive benefits package including medical, dental, vision, and 401K effective day 1.

Is this a remote position?

Yes, Affinitiv's Work from Here program allows team members to choose remote work or on-campus work with flexibility for in-person or virtual collaboration.

What experience and skills are required for the Sales Development Representative role?

The role requires 1–3 years of SDR, BDR, or inside sales experience (SaaS or automotive preferred), strong communication and resilience to break through gatekeepers, CRM experience (Salesforce preferred), and tools like Outreach, ZoomInfo, or HubSpot.

What is the company culture like at Affinitiv?

Affinitiv has an award-winning A-Team focused on exceptional results with exceptional people, collaboration with Marketing, DSMs, and Sales Leadership, and a flexible Work from Here program that supports remote work and in-person collaboration.

What makes a strong candidate for this SDR position?

A strong candidate has 1–3 years of SDR/BDR/inside sales experience preferably in SaaS or automotive, is a self-starter with strong communication skills, CRM proficiency, and passion for the automotive industry.

Affinitiv

Data-driven solutions for automotive customer engagement

About Affinitiv

Affinitiv offers integrated, data-driven solutions for the automotive industry, focusing on enhancing the customer lifecycle from initial engagement to long-term loyalty. They work closely with clients like OEMs, dealerships, and service centers to create personalized strategies that improve customer engagement and retention. Their tools help automotive businesses maximize sales conversions and track marketing metrics, generating revenue through subscription fees and consulting services. The goal is to enable clients to stay connected with customers and drive growth through improved experiences.

Chicago, IllinoisHeadquarters

2016Year Founded

GROWTH_EQUITY_VCCompany Stage

Automotive & Transportation, Enterprise SoftwareIndustries

201-500Employees

Benefits

Work from Here - Our work from here policy allows for remote working and gives team members a choice to collaborate in person as leaders can hold meetings on campus.

Medical, Dental, & Vision Insurance - Health benefits at Affinitiv begin your first day of employment. There is no waiting period. Optional insurance for your furry family members available.

Generous PTO, 9 paid holidays, 8 hours of VTO - Affinitiv offers annual PTO, plus 9 paid holidays, and 8 hours of Volunteer Time Off (VTO).

Professional Development - We believe in growing our organization through our people. Highlights of our growing professional development program include a leadership development training series open to all employees and a true feedback culture.

Flexible Spending Accounts - Company matching HSA plan as well as flexible spending on dependent care. For selected plans Affinitiv provides an annual HSA match of $500 for individuals and $1000 for family plans.

401(k) - Work hard, play hard, plan hard. Affinitiv matches 50% up to 6%. There is no waiting period to get started.

Risks

Increased competition from companies like Dealer-Pay and Dealertrack in payment solutions.

New executive appointments may disrupt existing client relationships or internal processes.

Adapting marketing strategies for emerging EV demographics may pose challenges.

Differentiation

Affinitiv offers end-to-end solutions for the entire automotive customer lifecycle.

The company provides data-driven, integrated solutions tailored specifically for the automotive industry.

Affinitiv's Tech Video enhances transparency in service interactions with high-definition video technology.

Upsides

Appointment of Andy Byrne as CRO signals strategic focus on revenue growth.

Recognition with 2023 AWA 'Rising Star' Award highlights innovation in video technology.

Growing EV market offers opportunities for targeted marketing strategies.

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