Retail Business Development Manager at Inspire

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Food & Beverage, Consumer Packaged Goods, RetailIndustries

Requirements

Bachelor’s degree in Marketing or Business (additional education a plus)
5+ years of marketing program or brand management experience
Demonstrated track record of executing business-driven programs
Previous working within a franchised system (a plus)
Experience with new business prospecting and/or account management
Polished interpersonal skills to maintain strong working relationships with business partners and suppliers
Strategic thinking
Strong organizational, analytical, and presentation skills
Ability to take direction and execute with minimal supervision
Ability to think “outside the box” and persevere when faced with roadblocks
Development of fact-based business cases
Proficiency in Microsoft Office and IRI syndicated data

Responsibilities

Develop and maintain day-to-day relationships and communications between Inspire Brands and licensees to ensure execution of the yearly plan for CPG products
Align with Inspire Brand teams to identify potential areas of growth for the brands in the CPG space
Oversee annual planning and budgeting for managed licensed businesses
Conduct monthly forecasting and roll-ups of all revenue and expenses
Identify potential gaps and areas for growth
Lead the management of day-to-day activity, creative development, and execution for marketing programs to drive restaurant traffic, channel sales, attract new consumers, and incent purchase
Utilize traditional and non-traditional marketing tools (e.g., FSIs, digital and social marketing, consumer promotions)
Collaborate with Integrated Marketing and/or other CPG business teams to drive cross-channel or product-focused events
Measure and analyze program results to assess business impact and opportunities for improvement
Advise tracking of licensee’s progress toward yearly plan achievement
Lead internal approval processes for various marketing and packaging elements
Ensure timely communication of retail partner business strategies and activities within the organization and out to the franchisee community
Collaborate with licensed partners in development of new product innovation and launch activities

Skills

Key technologies and capabilities for this role

Business DevelopmentCPGRetail LicensingAccount ManagementAnnual PlanningBudgetingForecastingMarketing ProgramsDigital MarketingSocial MarketingConsumer PromotionProgram AnalysisCross-Channel Collaboration

Questions & Answers

Common questions about this position

What experience is required for the Retail Business Development Manager role?

A Bachelor’s degree in Marketing or Business is required, along with 5+ years of marketing program or brand management experience and a demonstrated track record of executing business-driven programs.

What key skills are needed for this position?

Key competencies include polished interpersonal skills, strategic thinking, strong organizational, analytical and presentation skills, and the ability to take direction and execute with minimal supervision.

What is the salary or compensation for this role?

This information is not specified in the job description.

Is this position remote or does it require office work?

This information is not specified in the job description.

What makes a strong candidate for this Retail Business Development Manager position?

Strong candidates will have 5+ years in marketing or brand management, experience in a franchised system, new business prospecting or account management, and key competencies like strategic thinking and polished interpersonal skills.

Inspire

Provides renewable energy subscription services

About Inspire

Inspire provides renewable energy solutions through a flat rate subscription model. Customers can easily switch to 100% renewable energy with a low monthly price, which remains consistent without the fluctuations typical of traditional energy bills. This subscription service is designed for environmentally conscious consumers who want to support clean energy sources. Inspire stands out from competitors by offering a straightforward and predictable pricing structure, along with highly regarded customer service that emphasizes clear and personable interactions. The company's goal is to positively impact the environment by combating climate change and promoting clean air initiatives.

Santa Monica, CaliforniaHeadquarters

2014Year Founded

$8MTotal Funding

SERIES_ACompany Stage

Energy, Consumer GoodsIndustries

51-200Employees

Benefits

Comprehensive health plans

401k matching

Training & development

Flexible PTO

Wellness days

Paid parental leave

Risks

Increased competition could erode Inspire's market share.

Potential changes in government subsidies may impact Inspire's pricing model.

Rising operational costs could force Inspire to increase subscription fees.

Differentiation

Inspire offers a flat rate subscription for 100% renewable energy.

Customers can switch to Inspire's service in less than two minutes.

Inspire is known for excellent customer service and clear communication.

Upsides

Growing consumer interest in sustainable living boosts demand for Inspire's services.

Advancements in battery storage enhance Inspire's renewable energy reliability.

Government incentives for renewable energy adoption make Inspire's model more appealing.

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