[Remote] Regional Manager, Field Marketing – US Molecular Imaging - Cardiology (NORTHEAST)) at GE Healthcare

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical Imaging, CardiologyIndustries

Requirements

Strong sales and marketing expertise in pharmaceutical diagnostics or MedTech supporting therapeutic enterprise-scale program activation
Deep knowledge of B2B2C healthcare models, preferably with experience in radiology, cardiology or relevant MedTech or diagnostic categories
Strong sense for customer familiarity and a willingness to spend time in the field and translate voice of field and customer into strategic programming
Strong sales coaching background with a focus on consistently high performance in a positive culture

Responsibilities

Translate national marketing and brand strategies into executable regional/local plans that drive product adoption, focusing on the clinical benefits and utility of cardiac PET, growing cardiac PET referrals, supporting site activations, and growing utilization within assigned region
Collaborate with regional sales directors and CPAMs to co-develop regional and localized marketing in-field demand generation activities and support the territory plans
Identify, develop, and maintain a deep understanding of the Cardiology Network in territory referring mapping and patient flows
Execute and manage regional demand and clinical education marketing programs, including referral development campaigns and cardiology in-person and digital outreach, clinical cardiology grand rounds and other cardiology educational events/speaker presentations in collaboration with regional advocacy team
Support referrer site activations by delivering field materials, referral kits and training resources for cardiology referring physician offices
Plan and lead execution of regional/local demand generation initiatives including awareness campaigns, referral development programs, educational programming that address clinical understanding and key clinical barriers or enablers
Partner with sales leadership to develop territory specific go to market plans and customer activation activities ensuring aligned goals, messaging and resource allocation
Design and track KPIs for regional marketing execution including lead generation, campaign response, referring physician cardiac PET knowledge growth, and site conversion metrics
Collaborate with Marketing Franchise team and Centers of Excellence (Content, Digital, Events, MarCom) to develop and deploy tailored marketing assets and field kits (i.e. marketing materials for referrers to use) and programming based on regional/local customer and market insights
Integrate clinical “voice of field” into brand and GTM strategy through compliant and structured field intelligence reporting and active participation in brand and strategic planning, QBRs and launch team meetings
Ensure Regulatory, Legal and Compliance stakeholder alignment for all field marketing activities including content, programs, local shows, clinical education meetings, peer-to-peer meetings and community engagements
Coordinate presence at key regional and local events in collaboration with events and franchise teams ensuring marketing strategies are being supported locally
Refer customer questions and requests as appropriate to medical affairs, market access, and product development teams in line with company policies to maintain appropriate separation of duties
Own regional level metrics for referrer activities, education activities and demand generation goals

Skills

Key technologies and capabilities for this role

Field MarketingDemand GenerationBrand StrategySales EnablementCardiology MarketingPET ImagingReferral DevelopmentClinical EducationEvent ManagementTerritory PlanningCustomer ActivationMarketing CampaignsPhysician OutreachRegional PlanningGo-to-Market Strategy

Questions & Answers

Common questions about this position

Is this a full-time position?

Yes, this is a full-time employment opportunity.

What is the work location for this Regional Manager role?

This information is not specified in the job description.

What are the key responsibilities for this role?

Key responsibilities include translating national marketing strategies into regional plans, collaborating with sales teams on demand generation, executing educational programs, supporting site activations, and tracking KPIs for marketing execution.

What kind of collaboration is expected in this role?

The role involves collaborating with regional sales directors, CPAMs, Marketing Franchise team, Centers of Excellence, and ensuring alignment with Regulatory, Legal, and Compliance stakeholders.

What makes a strong candidate for this Regional Field Marketing Manager position?

A strong candidate will have experience localizing brand strategies, enabling sales teams, executing demand-generation programs, and maintaining deep knowledge of cardiology networks and patient flows in the Northeast region.

GE Healthcare

Healthcare technology and data analytics provider

About GE Healthcare

GE Healthcare provides a range of healthcare technologies and services aimed at improving patient care. Its main products include imaging systems, mobile diagnostic devices, patient monitoring solutions, and advanced software for data analysis. These products help medical professionals make informed decisions and enhance the efficiency of healthcare delivery. Unlike many competitors, GE Healthcare invests significantly in research and development, allocating $1 billion each year to innovate and enhance its offerings. The company’s goal is to support healthcare providers in delivering better patient outcomes, as evidenced by its technology supporting over 300,000 patients daily and managing 2 billion patient scans each year.

Chicago, IllinoisHeadquarters

1892Year Founded

N/ACompany Stage

Data & Analytics, HealthcareIndustries

10,001+Employees

Risks

Emerging AR technologies increase competition in medical imaging.

Regulatory challenges may delay AI application expansions in healthcare.

Dependence on clinical trial success for new product market positioning.

Differentiation

GE Healthcare invests $1 billion annually in R&D for product innovation.

The company supports over 300,000 patients daily with its healthcare technologies.

GE Healthcare's AIR Recon DL offers 3D motion-insensitive imaging for enhanced MRI quality.

Upsides

Acquisition of Caption Health expands AI-powered ultrasound capabilities.

Successful Phase III trial of [18F]flurpiridaz enhances coronary artery disease detection.

Collaboration with Wayra accelerates digital health innovation in EMEA.

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