RCM Marketing Manager at Modernizing Medicine

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, HealthTech, SaaSIndustries

Requirements

Bachelor’s Degree, required in the preferred area of study: Business and/or Marketing
MBA preferred
7+ years of B2B marketing experience with demonstrable examples of product marketing achievement
Experience as a product marketing manager
Experience driving direction and alignment with large cross-functional teams
Experience in a business-to-business (B2B) environment, high-tech products/services, ideally in healthcare
Strong writing, speaking, and presentation skills
Certification(s) from Product Marketing Alliance or Pragmatic Institute

Responsibilities

Lead marketing strategy and execution for RCM services, aligning with business goals and revenue targets
Partner with Product and Sales to develop launch plans for new RCM offerings or service enhancements
Develop clear, differentiated messaging for RCM services that communicates value to key buyer personas (practice owners, billing leaders, CFOs). Ensure consistency across web, campaigns, and collateral
Build and execute integrated marketing campaigns (digital, events, email, content) to drive awareness, consideration, and pipeline for RCM services. Measure and optimize performance
Create and maintain RCM-focused sales tools (battlecards, case studies, pitch decks, FAQs) and collaborate with the Sales Enablement team to train reps on value propositions and competitive differentiators
Analyze RCM market trends, buyer insights, and competitive landscape to inform strategy and identify growth opportunities
Partner with Customer Success and RCM operations to identify and highlight client success stories that demonstrate measurable ROI and satisfaction
Work cross-functionally with Product, Sales, and Customer Success, owning the narrative that differentiates ModMed’s RCM services in a competitive market

Skills

Marketing Strategy

Demand Generation

Go-to-Market

Messaging

Campaign Development

Sales Enablement

Product Launch

Healthcare IT

Revenue Cycle Management

RCM

Modernizing Medicine

Specialty-specific electronic health record systems

About Modernizing Medicine

Modernizing Medicine provides specialty-specific Electronic Health Records (EHR) systems designed to improve the workflow of healthcare providers. Their main products, EMA and gGastro EHR, help users manage patient information and administrative tasks more efficiently, allowing them to concentrate on patient care. These systems adapt to the specific practices of each user, enhancing their effectiveness. Unlike many competitors, Modernizing Medicine focuses on tailored solutions for various medical specialties, which sets them apart in the healthcare technology market. The company's goal is to streamline healthcare delivery and improve patient outcomes by providing tools that simplify administrative processes.

Boca Raton, FloridaHeadquarters

2010Year Founded

$360.6MTotal Funding

LATE_VCCompany Stage

Biotechnology, HealthcareIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

401(k) Retirement Plan

401(k) Company Match

Professional Development Budget

Conference Attendance Budget

Hybrid Work Options

Remote Work Options

Wellness Program

Risks

Potential sale by Warburg Pincus could lead to strategic shifts misaligned with current goals.

Resistance to AI technologies may slow implementation and affect user satisfaction.

Dependency on Medtronic's technology poses risks if partnership faces challenges or strategic changes.

Differentiation

ModMed offers specialty-specific EHR systems, enhancing workflow efficiency for healthcare providers.

Their EHR systems, EMA and gGastro, adapt to user practices, increasing adaptability.

ModMed integrates AI technologies, like Medtronic's GI Genius, to improve procedural accuracy.

Upsides

ModMed consistently ranks #1 in G2's 2024 Grid Reports for EHR and RCM software.

Collaboration with Brevium enhances patient re-engagement, boosting retention in gastroenterology practices.

Appointment of Dan Costantino as CISO strengthens cybersecurity, crucial for healthcare data protection.

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