Programmatic Account Manager at Samba TV

Chicago, Illinois, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Media, TechnologyIndustries

Requirements

Must live within 50 miles of a Samba Office in NYC or CHI; required in office 3 days a week (Tuesday-Thursday) with possibility of increasing
3–5 years of experience in account management, client services, or programmatic strategy roles
Deep knowledge of audience activation and programmatic buying across DSPs (e.g., The Trade Desk, DV360, Yahoo DSP)
Solid working knowledge of DMPs (e.g., LiveRamp, Lotame, Adform) as well as SSPs (e.g., OpenX, Magnite, Freewheel)
Experience working with agencies and brand-direct clients to deliver audience solutions
Strong communication and problem-solving skills with a proactive, collaborative approach
CRM and project management tool proficiency (Salesforce, Jira, Asana, Trello, etc.)
Strong Excel skills (SUMIFS, INDEX MATCH, pivot tables, VLOOKUP); SQL is a plus
Deep understanding of the digital advertising and programmatic ecosystem
BA/BS with a focus on marketing, business, data, or related experience
Curious – Always learning, humble when you don’t know something, and eager to improve
Proactive – See opportunity in every challenge and work fast to deliver value to clients
Collaborative – Team player who thrives in a fast-paced, cross-functional environment

Responsibilities

Own day-to-day account management for a portfolio of brand direct & agency clients & partners
Partner with Sales to develop strategic account plans, drive renewals, and identify upsell opportunities
Ensure clients are effectively activating Samba TV audience and contextual data across all major DSPs, SSPs, DMPs, and Social Platforms
Build trusted relationships with stakeholders through proactive communication and white-glove service
Lead business reviews focused on performance, delivery, and expansion opportunities
Oversee campaign setup and audience segment delivery across SSP and programmatic buying platforms
Support clients through the full campaign lifecycle: planning, audience building, activation, and QA
Provide platform education and training on how to request, build, and deploy Samba TV audiences
Troubleshoot segment delivery issues and coordinate with technical teams to resolve activation challenges
Serve as a feedback loop between clients and internal teams to improve ease of activation and audience performance
Partner with Sales on pre-sale planning, platform demos, and aligning client goals with audience solutions
Represent Samba’s audience products with subject-matter expertise and a client-centric approach
Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions

Skills

Key technologies and capabilities for this role

ProgrammaticDSPSSPDMPAudience TargetingAccount ManagementClient RetentionCampaign ManagementBusiness ReviewsSales Partnership

Questions & Answers

Common questions about this position

What is the work location and office requirement for this role?

Candidates must live within 50 miles of a Samba TV office in NYC or Chicago and are required to work in the office 3 days a week (Tuesday-Thursday), with the possibility of increasing in the future.

What experience is required for the Programmatic Account Manager position?

The role requires 3–5 years of experience in account management or client services.

What salary or compensation details are provided?

This information is not specified in the job description.

What kind of personal qualities make a strong candidate for this role?

Samba TV seeks candidates who are curious (always learning and eager to improve), proactive (seeing opportunity in challenges and delivering value quickly), and collaborative (thriving in fast-paced, cross-functional teams).

What does the company culture emphasize for this position?

The role emphasizes a collaborative, fast-paced, cross-functional environment where team players proactively deliver value to clients.

Samba TV

Audience measurement and analytics for smart TVs

About Samba TV

Samba TV provides audience measurement and insights for the television industry, focusing on the smart TV market. Their technology is integrated into 35 million TVs globally, allowing them to collect and analyze extensive viewership data. This data helps advertisers, broadcasters, and content creators understand viewer behavior and improve their advertising and content strategies. Samba TV's audience measurement system is significantly larger than traditional methods, offering more accurate data. The company operates on a business model where clients pay for access to their data and analytics, ensuring privacy compliance and giving viewers control over their data sharing. The goal of Samba TV is to enhance the television viewing experience through detailed insights and measurement services.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$44.4MTotal Funding

EARLY_VCCompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees

Benefits

Flexible Work Hours

Remote Work Options

Professional Development Budget

Mental Health Support

Company Equity

Employee Discounts

Risks

Increasing competition from Roku and Amazon challenges Samba TV's market share.

Privacy-focused regulations may increase compliance costs for Samba TV.

Shift towards ad-free streaming services could reduce demand for advertising insights.

Differentiation

Samba TV partners with 20 smart TV brands, embedding technology in 35 million TVs.

Proprietary multi-source panel is 100 times larger than traditional measurement systems.

Offers comprehensive audience measurement and actionable insights for advertisers and content creators.

Upsides

Growing demand for cross-platform measurement solutions boosts Samba TV's market potential.

Acquisition of Semasio enhances capabilities in privacy-compliant contextual targeting.

Partnerships with digital audio platforms expand audience insights across media channels.

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