Industry experience and contact with customers and prospects
Ability to build strong working relationships with marketing, sales, support staff, product development, vendors, senior management, and key customers
Minimal analytical skills for developing business cases
Knowledge of structured, repeatable processes for collecting and analyzing market research (e.g., industry publications, analyst research, experiential research, client surveys)
Responsibilities
Manage the process from product development to product launch, ensuring execution aligns with project plan for small or moderately complex new or existing product initiatives
Manage product's PNL to ensure profitability for product initiatives with a distinct PNL (typical annual revenues ~$250k or less for International Business Segment)
Own, manage, and communicate product roadmap for assigned products, including competitive analysis with industry analysts and collaboration with delivery, sales, and relationship management teams for prioritization, development, costs, and market positioning
Manage details of product backlog and ensure continual enhancements to existing products
Develop "go to market packaging" for existing products or smaller initiatives and support "go to market" strategy for new or more complex initiatives
Collaborate with product marketing to develop strategies based on product objectives, costs, and value proposition; review research to quantify value for pricing and marketing collateral
Define pricing strategies for new and existing products, considering competitive models, target segments, internal costs, value metrics, market acceptance, and adoption rates; participate in defining alternative models and present recommendations to executive management
Develop business cases for new product functionality to support decision-making, prioritization, pricing, and client value proposition
Collaborate with business leaders, industry analysts, sales, IT, legal, strategic marketing, and relationship management teams to define product goals, objectives, market positioning, and pricing strategies; comply with established methodology for product strategy
Follow structured process for collecting and analyzing market research and support strategic planning for summarizing and communicating results
Participate in product concept and requirements workshops with clients and internal development teams for product requirements, objectives, and architecture decisions