Product Marketing Specialist – Radiography Systems at Baker Hughes

Germany

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Radiography, Industrial CTIndustries

Requirements

University degree in marketing, engineering, business administration, or similar
Excellent communication and storytelling abilities
Several years of work experience (implied in relevant field)

Responsibilities

Lead the creation and ongoing refinement of customer-facing and internal marketing materials—including brochures, datasheets, case studies, and presentations—to support sales efforts, customer education, and product visibility
Translate complex technical content into compelling, accessible collateral that communicates our value proposition clearly to varied audiences
Partner with external agencies and internal subject matter experts to ensure all content is visually aligned with our brand identity and technically accurate
Directly influence sales effectiveness by equipping frontline teams with materials that build trust and credibility with prospects
Plan, coordinate, and execute product launches in collaboration with Product Management and Market Intelligence, ensuring timely rollout across digital, web, and sales channels
Co-own the end-to-end go-to-market campaign lifecycle - from strategic planning and messaging to tactical execution and post-launch analysis
Drive market awareness and customer engagement for new solutions, helping convert innovation into commercial success
Align messaging and timing with market intelligence to capitalize on competitive and macro trends
Serve as the marketing lead for all major trade shows and customer events, working cross-functionally to ensure flawless execution, compelling messaging, and high ROI
Develop strategic show plans including booth presence, targeted communications, onsite collateral, and lead capture strategy
Elevate Waygate’s brand presence and market visibility by coordinating memorable, high-impact customer touchpoints
Collaborate with sales and product teams to prioritize event opportunities that drive pipeline and deepen customer relationships
Manage and optimize our online channels including corporate website, landing pages, and SEO strategies to ensure maximum visibility and engagement
Regularly update digital assets to reflect new product releases, campaigns, and brand messaging
Use website analytics and customer behavior insights to improve content relevance, optimize user experience, and drive lead conversion
Coordinate with the global digital marketing team to support paid media, retargeting, and lead-nurturing initiatives
Partner with Market Intelligence to develop and maintain an arsenal of sales tools, including presentation decks, competitive battlecards, and product summaries that enable effective, value-driven conversations with customers
Support onboarding and continuous education of the commercial team by providing structured, easy-to-use resources tailored to customer personas and market needs
Drive alignment between product positioning and sales messaging to ensure consistent communication throughout the buyer journey
Act as a key connector between customer feedback loops and content strategy, ensuring marketing efforts evolve with the market

Skills

Product Marketing

Collateral Development

Product Launches

Go-to-Market Campaigns

Sales Enablement

Content Creation

Technical Translation

Campaign Execution

Digital Marketing

Event Management

Market Intelligence

Cross-functional Collaboration

Baker Hughes

Energy technology solutions for oil and gas

About Baker Hughes

Baker Hughes provides a wide range of services and products aimed at improving the performance and sustainability of businesses in the oil and gas industry. Their offerings include advanced technology solutions, consultancy services, and training programs that help clients optimize operations, enhance safety, and minimize environmental impact. The company focuses on machine asset management and health monitoring solutions, and their training services combine e-learning with classroom instruction to boost workforce competency. Unlike many competitors, Baker Hughes integrates sustainability into its core business model, emphasizing environmental, social, and governance principles. Their goal is to lead the transition to cleaner energy by reducing their carbon footprint and promoting diversity and inclusion within their workforce.

Houston, TexasHeadquarters

1972Year Founded

IPOCompany Stage

Consulting, EnergyIndustries