Product Marketing Specialist, Client Retention and Feature Adoption at Nasdaq

Atlanta, Georgia, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Governance, Analytics, Asset ManagementIndustries

Requirements

4-5 years B2B/SaaS product marketing experience with proven success in managing end-to-end client feature adoption, retention, and upsell/cross-sell campaigns
Expert storyteller with passion for simplifying complex subject matter into tangible outcomes that resonate with target audiences
Investment management marketing experience preferred
Excellent writing skills for crafting high-performing emails and creating content/collateral (data sheets, fact sheets, case studies, etc.)
Successful track record of working in collaborative, cross-functional teams
Creativity with out-of-the-box thinking and interest in trying/learning new things
Self-directed, resourceful, accountable with positive “can do” attitude
Familiarity with Product Marketing and Management Model preferred
Experience with marketing automation platforms like Marketo, Pardot, Knak (must)

Responsibilities

Develop and execute targeted campaigns to increase client retention and feature adoption in Governance and Analytics sectors, focusing on Asset Manager/Owner segments and Corporate Secretaries/General Counsel/Governance professionals
Manage and partner with CCOE (Campaign Center of Excellence) for campaign initiatives
Create and distribute tier 2 and tier 3 adoption/retention communications via email
Implement in-product strategies using tools like Pendo and Log-in Promos to enhance user engagement/adoption
Utilize paid LinkedIn campaigns to target and retain clients
Collaborate with Research and Growth teams to release quarterly analytics reports, develop web pages, coordinate email communications, include findings in newsletters, and create messaging for paid social activations
Develop and implement framework for reporting campaign performance, track progress toward feature/AI adoption goals, analyze metrics, and adjust strategies
Provide GTM (Go-To-Market) support for enablement initiatives aligned with product marketing strategies
Own product page copy and graphic updates based on new releases/strategy, leveraging CCOE coordinators, collaborating with Performance team and segment leads, developing feature messaging/graphics, and crafting feature release blog content for Tier 1/2 releases

Skills

Product Marketing

Client Retention

Feature Adoption

Campaign Strategy

Email Communications

Pendo

LinkedIn Campaigns

Performance Reporting

GTM Support

Analytics Research

Nasdaq

Operates electronic stock exchange and financial services

About Nasdaq

Nasdaq operates one of the largest electronic stock exchanges in the world, providing a platform for buying and selling securities. It caters to a wide range of clients, including individual and institutional investors, as well as corporations. Nasdaq offers various financial products and services, such as the Nasdaq Smart Portfolio, which uses advanced analytics to help investors optimize their stock portfolios. Additionally, Nasdaq supports non-financial marketplaces and is recognized for its efforts in sustainable investment practices. The company earns revenue through transaction and listing fees, along with subscription services for its products. Nasdaq aims for global expansion and innovation, with nearly 40 offices around the world.

New York City, New YorkHeadquarters

1971Year Founded

$9,370.5MTotal Funding

IPOCompany Stage

Data & Analytics, Fintech, Financial ServicesIndustries

5,001-10,000Employees

Risks

Adenza acquisition's high price may affect shareholder confidence and stock performance.

Integration of Metrio's ESG software may face challenges, delaying expected benefits.

Nasdaq's secondary stock offering could lead to stock dilution, affecting shareholder value.

Differentiation

Nasdaq operates one of the world's largest electronic stock exchanges.

Nasdaq offers advanced analytics through its Smart Portfolio for investment optimization.

Nasdaq is a pioneer in sustainable investment practices with a focus on ESG solutions.

Upsides

Nasdaq's acquisition of Adenza expands its financial technology capabilities.

Nasdaq's secondary stock offering could provide capital for strategic investments.

Nasdaq Private Market's Series B financing indicates strong investor confidence.

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