Product Marketing Specialist

Position Overview

• Location Type: Remote
• Job Type: Full-time
• Salary: Not specified

Twilio is a communications platform that empowers businesses and developers worldwide. They are committed to remote-first work and a strong culture of connection and global inclusion. This role focuses on delivering the One Twilio promise to customers in the EMEA region through key product and solution messaging.

About the Job

This position is needed to help deliver on the One Twilio promise to our customers with key product and solution messaging to increase Twilio brand awareness and thought leadership in region. You’ll work to spread the Twilio narrative of the value of communication channels + contextual data + AI working together in a single platform to make every customer experience amazing. You’ll work with marketing and sales experts in region drive customer advocacy, launch management, campaign planning and narratives, and product availability in the EMEA region. This means gaining a deep understanding of products across our CPaaS and our CDP offerings, and knowing the product roadmap.

Responsibilities

• Execute on key regional initiatives, including customer advocacy, launch project management, content localization, and more.
• Create compelling product and solution messaging for regional campaigns and events.
• Partner with our regional product marketing leader for prioritization of regional activities.
• Support event and pipeline generation across EMEA, working in tandem with marketing and sales teams to execute in the region.
• Research and gain a clear understanding of competitive offerings and Twilio unique positioning against each of them across communications and customer data platforms.

Qualifications

• Experience: 3–5 years of Product Marketing experience in the technology sector, ideally within UCaaS, CCaaS, CDP, or CPaaS industries.
• Portfolio: Demonstrated expertise in product marketing deliverables: You can show samples of your work, such as product messaging, blogs, customer stories, presentations, and sales assets.
• Regional Knowledge: Substantial experience marketing to or within EMEA markets; you understand the nuances, buyer personas, and go-to-market strategies that drive success.

Company Information

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. See yourself at Twilio.