Product Marketing Senior Lead (Healthcare) at Whoop

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Health Technology, WellnessIndustries

Requirements

7+ years of product marketing experience, ideally in consumer health technology, digital health, wellness, or healthcare services
Proven success launching and marketing clinically oriented or science-based products to consumer audiences
Strong command of go-to-market planning, positioning development, and performance measurement across marketing channels
Experience working with scientific or clinical teams to ensure content accuracy and regulatory alignment
Excellent communication and storytelling skills with ability to make the complex feel accessible and meaningful
Strong cross-functional collaboration skills with a track record of influencing without authority
Ability to thrive in fast-paced, ambiguous environments while maintaining strategic clarity and executional rigor
BS/BA required; life sciences, health sciences, marketing or related field preferred. MBA or advanced degree a plus
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions
Based in the WHOOP office located in Boston, MA (remote candidates will not be considered)

Responsibilities

Lead go-to-market strategy and execution for WHOOP Advanced Labs and future healthcare product expansions
Develop positioning and messaging frameworks that balance scientific accuracy with consumer accessibility
Create and execute integrated marketing plans, aligning across channels and optimizing for performance
Partner with Clinical, Product, and Medical Affairs teams to ensure marketing efforts reflect regulatory standards and scientific integrity
Translate member insights and clinical data into actionable marketing strategies that drive awareness, adoption, and engagement
Collaborate with Brand, Creative, and Lifecycle Marketing teams to build member education and communication strategies for healthcare offerings
Serve as the primary product marketing partner for healthcare product leadership, influencing roadmap prioritization and market strategy

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyPositioningMessaging FrameworksIntegrated MarketingClinical InsightsRegulatory StandardsScientific IntegrityConsumer Health TechnologyDigital HealthProduct Launches

Questions & Answers

Common questions about this position

Is this role remote or office-based?

This role is based in the WHOOP office located in Boston, MA, and remote candidates will not be considered.

What experience is required for this position?

Candidates need 7+ years of product marketing experience, ideally in consumer health technology, digital health, wellness, or healthcare services, with proven success launching clinically oriented or science-based products.

What key skills are needed for the Product Marketing Senior Lead role?

Essential skills include strong command of go-to-market planning and positioning, excellent communication and storytelling to simplify complex topics, cross-functional collaboration, and commitment to leveraging AI tools.

What is the salary or compensation for this role?

This information is not specified in the job description.

What should I know about applying if I don't meet every qualification?

Interested candidates are encouraged to apply even if they don’t meet every qualification.

Whoop

Wearable fitness tracker with personalized insights

About Whoop

WHOOP offers a fitness membership that focuses on improving personal health and performance through a wearable device called the WHOOP Strap 3.0. This device continuously collects physiological data, including heart rate, sleep patterns, and recovery levels, to provide users with personalized recommendations on their daily activity, sleep needs, and readiness for performance. Unlike many competitors, WHOOP operates on a subscription model, where users pay a fee to access the membership, which includes the device and continuous insights through the WHOOP app. This model not only provides a steady revenue stream but also fosters a strong community among users, encouraging engagement through teams, challenges, and social features. The goal of WHOOP is to help users optimize their health and performance while minimizing injury risk.

Boston, MassachusettsHeadquarters

2012Year Founded

$393.7MTotal Funding

SERIES_FCompany Stage

Data & Analytics, HealthcareIndustries

501-1,000Employees

Benefits

Take Time Off: Time outside of the office is important for sleep, strain and recovery! Our PTO plan encourages members to take time off in order to come back refreshed.

Live a Healthy Lifestyle: Our competitive benefits package includes premium medical, dental, and vision coverage for employees and their dependents. Life and disability insurance are also available.

Feel Invested: In addition to a competitive base salary and 401k, you're eligible to receive stock options to share in the future of WHOOP. Work means more when you have personal stake. You have ownership in what we are building.

Eat Well: Keep hunger at bay with endless snacks in our fully stocked kitchen. Enjoy catered team lunches on Friday, and even a cold brew keg.

Know The Product: We want you to understand and experience the product firsthand. We offer you a WHOOP strap and membership at no cost.

Be Active: Take advantage of our office gym and on-site showers! WHOOP also offers a $500 yearly wellness perk for fitness classes and memberships.

Be Present: It’s important to be present when bringing home a new family member. Take care of your loved ones with 12 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.

Love Where You Work: Sitting in the heart of Fenway, our beautiful office overlooks Fenway Park. A prime location for great food, not to mention catching a Sox game, too!

Work Hard, Play Harder: If we don't already have a club here that fits your lifestyle and interests, you're encouraged to start one. Share your passions with others at work, or discover new ones!

Risks

Increased competition from brands like Oura and Fitbit threatens market share.

Privacy concerns over data collection could lead to regulatory challenges.

Economic downturns may affect consumer willingness to pay subscription fees.

Differentiation

WHOOP offers 24/7 physiological data tracking with its WHOOP Strap 3.0.

The company provides personalized health insights for athletes and fitness enthusiasts.

WHOOP's subscription model includes a community aspect for user engagement.

Upsides

WHOOP's partnership with Cristiano Ronaldo boosts brand visibility and credibility.

Expansion into 56 markets enhances WHOOP's global presence and growth potential.

Collaborations with brands like Assos strengthen WHOOP's position in sports technology.

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