Product Marketing Manager - Zoom Virtual Agent

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Software, Biotechnology, TelecommunicationsIndustries

Requirements

Candidates must have over 5 years of experience in product marketing, preferably within SaaS, CX, or AI-focused roles. A strong understanding of the customer experience landscape, including the strategic importance of self-service and automation in modern support environments, is required. Experience in developing clear, concise messaging that communicates technical concepts in a human, benefits-first way is necessary, along with the ability to manage multiple projects, meet deadlines, and collaborate cross-functionally. Excellent storytelling skills, both written and verbal, and great attention to detail are essential, as is enthusiasm for innovation, generative AI, and the future of agentic automation in customer experience.

Responsibilities

The Product Marketing Manager will lead the go-to-market strategy for Zoom Virtual Agent, driving awareness, pipeline, and adoption. This includes crafting target personas, growth ICPs, and go-to-market targeting. Responsibilities also involve building compelling messaging and positioning that highlights ZVA's AI-first capabilities, and creating marketing and enablement plans with tools such as personas, pitch decks, competitor insights, and solution briefs. The role requires understanding the market, segmentation, and global opportunities to position ZVA effectively and identify product attach strategies. Leading product launches by partnering closely with product, marketing, and enablement teams is key. The manager will act as the voice and champion of the customer, leveraging insights to shape strategy and messaging, and create impactful content and thought leadership assets. Additionally, they will serve as a market-facing spokesperson and thought leader for Zoom Virtual Agent.

Skills

Product Marketing

Customer Experience (CX)

Self-service automation

Go-to-market strategy

Messaging and positioning

Market segmentation

Product launches

Sales enablement

Zoom

Video conferencing and online meeting solutions

About Zoom

Zoom provides video conferencing and online meeting solutions that allow users to conduct virtual meetings, webinars, and collaborative sessions. Its main product is video conferencing software, which enables high-quality video and audio communication, along with features like screen sharing, group messaging, and virtual backgrounds. Zoom also offers specialized products for larger events, such as Zoom Webinars and Zoom Events. The company operates on a freemium model, providing basic services for free while charging for advanced features through subscription plans tailored for various users, including businesses, educational institutions, and healthcare providers. Zoom stands out from competitors due to its user-friendly interface, reliable performance, and scalability for different needs, making it a vital tool for remote work, online education, telehealth, and social interactions.

San Jose, CaliforniaHeadquarters

2013Year Founded

$144.5MTotal Funding

IPOCompany Stage

Enterprise Software, Education, HealthcareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Hybrid Work Options

Flexible Work Hours

Stock Options

Company Equity

Paid Vacation

Paid Sick Leave

Risks

Increased competition from Microsoft Teams and Google Meet threatens Zoom's market share.

Privacy concerns and regulatory scrutiny could impact Zoom's operations and reputation.

Hybrid work models may reduce demand for virtual meetings, affecting Zoom's growth.

Differentiation

Zoom offers a user-friendly interface with reliable performance for virtual meetings.

The platform supports diverse needs, including remote work, education, and telehealth.

Zoom's freemium model attracts a wide range of users with scalable subscription options.

Upsides

Zoom integrates AI tools to enhance virtual meeting effectiveness and productivity.

The expansion of 5G networks improves Zoom's video conferencing quality and accessibility.

Zoom's secure, HIPAA-compliant solutions drive demand in the telehealth sector.

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