PRODUCT MARKETING MANAGER - CITRIX

United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Information Technology, SoftwareIndustries

Requirements

Candidates must possess a Bachelor's degree in Marketing, Business, or a related field, with an MBA being a plus. A minimum of 5 years of experience in product marketing within the technology or software industry is required. Strong understanding of go-to-market planning, customer segmentation, and buyer personas is essential, along with a proven track record in developing messaging frameworks and product positioning throughout the product lifecycle. Exceptional analytical, organizational, and problem-solving skills are necessary, as are excellent communication and presentation skills. A strong customer orientation and the ability to work effectively in a fast-paced, collaborative environment are also key requirements.

Responsibilities

The Product Marketing Manager will be responsible for positioning and messaging Citrix products and their competitive differentiators. This role involves partnering with Citrix/Cloud Software Group, product management, sales, and marketing to communicate the Citrix value proposition, enable revenue growth, and deliver compelling product experiences. Key duties include developing and executing go-to-market strategies for product launches and feature releases, crafting clear product positioning and messaging for partners and end-consumers, and conducting market research and competitive analysis. The manager will also influence product roadmaps, create sales enablement tools, develop marketing campaigns, measure the effectiveness of product marketing initiatives, and act as a product evangelist at various events and meetings.

Skills

Product Marketing

Go-to-market strategy

Messaging

Positioning

Market Research

Competitive Analysis

Sales Enablement

Campaign Development

KPI Measurement

Product Evangelism

Citrix

Cloud Software

Arrow Electronics

Global provider of technology solutions and services

About Arrow Electronics

Arrow Electronics provides technology solutions that support innovation for technology manufacturers and service providers. The company develops and delivers high-tech solutions that improve business operations and everyday life. Its offerings include computing, power management, and Internet of Things (IoT) applications. Arrow collaborates with clients to create complex technology systems, such as smart battery ecosystems for electric motorbikes and wearable health monitoring devices for firefighters. Unlike many competitors, Arrow not only sells technology products but also offers consulting and engineering services to help clients design and implement customized systems. The goal of Arrow Electronics is to drive innovation and enhance efficiency and quality of life through its comprehensive technology solutions.

Englewood, ColoradoHeadquarters

1935Year Founded

IPOCompany Stage

Hardware, Enterprise Software, AI & Machine LearningIndustries

10,001+Employees

Risks

Increased competition in cloud services could impact Arrow's growth.

Rapid technological changes in IoT may challenge Arrow's innovation pace.

Supply chain vulnerabilities, especially in semiconductors, could disrupt product delivery.

Differentiation

Arrow Electronics offers comprehensive technology solutions across multiple industries.

The company collaborates with clients to engineer complex technology systems.

Arrow's business model includes consulting and engineering services for customized solutions.

Upsides

Growing demand for IoT security solutions presents expansion opportunities for Arrow.

Increased investment in smart city projects boosts demand for Arrow's integrated systems.

Rising interest in sustainable tech aligns with Arrow's electric motorbike technologies.

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