Product Marketing Manager at Spendesk

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

FinTechIndustries

Requirements

Demonstrated success in managing end-to-end product launches and GTM projects in fast-paced, cross-functional environments (Strategic & Organised)
Strong written and verbal communication skills, able to distill technical concepts into clear, customer-centric messaging (Excellent Communicator)
Experience working closely with Product, Marketing, Sales, and external partners to achieve shared goals (Collaborative)
Ability to use data and customer insights to inform positioning, messaging, and campaign strategy (Analytical & Creative)
Comfortable navigating product specs and technical documentation; able to translate features into benefits for different audiences (Technical Proficiency)

Responsibilities

Own and project manage comprehensive product launch communications plans across multiple product lines (GTM Launch Plans & Releases)
Work cross-functionally with Marketing, Customer, and Data teams to define GTM approach and channel mix by customer segment
Coordinate product release timelines, ensuring all stakeholders are aligned and launch goals are achieved
Collaborate with Product and Sales teams to deliver impactful sales enablement sessions and materials (Sales Enablement)
Manage the creation and delivery of customer-facing product roadmaps and training sessions to ensure sales teams are equipped to win
Develop and own the messaging framework and GTM playbook for all GTM teams and markets (ICP & Persona Messaging)
Ensure consistent, compelling persona-based messaging across all communications and channels
Take full ownership of marketing and sales collateral from ideation to execution, including battlecards, product sheets, website product pages, demo library, and sales slide decks (GTM Collateral)
Work alongside Marketing to ensure all assets reflect brand guidelines and product positioning
Collaborate with integration partners to define and communicate joint GTM plans and technical specifications for both internal and external audiences (Integration Partners)
Support partner marketing initiatives and co-branded campaigns

Skills

Key technologies and capabilities for this role

GTM StrategyProduct LaunchesSales EnablementPersona MessagingMarketing CollateralBattlecardsProduct SheetsDemo LibrarySales DecksProject ManagementCross-functional CollaborationProduct Roadmaps

Questions & Answers

Common questions about this position

What is the employment type for this Product Marketing Manager role?

The position is full-time.

What salary or compensation is offered for this role?

This information is not specified in the job description.

What key skills are required for the Product Marketing Manager position?

The role requires being strategic and organized with success in managing end-to-end product launches and GTM projects, excellent written and verbal communication skills, collaborative experience with cross-functional teams, analytical and creative abilities using data and insights, and technical proficiency in navigating product specs.

What is the company culture like at Spendesk?

Spendesk is building a high-performing, collaborative team under the direction of CEO Axel Demazy to accelerate product-led growth, emphasizing cross-functional collaboration.

What makes a strong candidate for this Product Marketing Manager role?

Strong candidates thrive in translating product value into customer impact, project managing complex launches, and collaborating with cross-functional teams, with demonstrated success in GTM strategies in fast-paced environments.

Spendesk

Financial technology for expense management

About Spendesk

Spendesk offers a financial technology platform that helps businesses manage their spending more effectively. The platform provides finance teams with a clear overview of all company expenses, including both virtual and physical transactions. It allows users to track expenses, validate them, and maintain a traceable workflow, which helps automate the expense management process while ensuring control over spending. Spendesk is designed to be user-friendly, with a high satisfaction rate among its clients, who find it easy to transition to the platform. Unlike many competitors, Spendesk captures over 95% of receipts on time, giving businesses real-time visibility into their expenditures. The company operates on a subscription model with no hidden fees, making it accessible for businesses of various sizes. The main goal of Spendesk is to streamline financial processes for companies, enabling them to make faster and smarter spending decisions.

Paris, FranceHeadquarters

2016Year Founded

$279.6MTotal Funding

SERIES_CCompany Stage

Fintech, Financial ServicesIndustries

201-500Employees

Benefits

Transport reimbursements - Monthly contribution to your transportation card (metro, bus or train).

Offsite and events - Regular team events to exchange with other Spendeskers and get to know each other better

Personal Day - 3 personal days per year to rest and enjoy life

€50 on your Spendesk card - To buy anything you need for work

For Spendeskers with kids - Generous parental leave & a lot of flexibility for working parents

Great offices - In the hearts of Berlin, London, Paris, and San Francisco.

Risks

Increased competition from fintech companies may erode Spendesk's market share.

Regulatory risks arise from operating a payment institution with Spendesk Financial Services.

Geopolitical risks may impact expansion into new markets with Adyen's banking licenses.

Differentiation

Spendesk offers a comprehensive spend management solution with real-time expense visibility.

The platform integrates seamlessly with existing accounting and financial software via APIs.

Spendesk Financial Services provides end-to-end control over payment services infrastructure.

Upsides

ISO 27001:2022 certification enhances Spendesk's reputation for information security.

Partnership with Adyen supports global expansion and compliance across key markets.

Procure-to-pay solution expands product offerings for European SMBs.

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