Product Marketing Manager at Remitly

Saudi Arabia

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Events, MarketingIndustries

Requirements

Bachelor’s degree in Marketing, Business Administration, or related field
Proven experience as a Product Marketing Manager or equivalent role, preferably within a similar industry
Experience in market analysis, campaign management, and strategic planning
Demonstrated ability to work collaboratively with cross-functional teams
Proficiency in marketing automation tools and performance reporting
A track record of success in executing marketing strategies that have driven growth and market penetration

Responsibilities

Develop and execute a marketing plan for allocated shows, aligning with the EVP and Portfolio marketing strategy
Establish market size, penetration, and identify growth opportunities across key industries and segments
Propose and implement audience growth strategies
Manage relationships with associations, analysts, influencers, media, and industry bodies
Lead onsite at shows and represent our brand at external market/industry-specific events
Develop detailed visitor and exhibitor marketing plans and objectives
Align with the Sales team on enablement and ABM plans
Contribute to persona development for content and customer experiences
Collaborate on the creation of campaign activation plans, including defined outcomes, with the Content & Engagement Executive and Campaign Lead
Outline core and campaign content needs, integrating into the content calendar plan in conjunction with the Content & Engagement Lead
Support budget planning and analysis alongside Portfolio Marketing Manager & Marketing Ops Manager
Maintain ROI and performance reporting with the Campaign Manager & MOps
Contribute to the event brand strategy with Portfolio Marketing Manager & Creative Manager
Participate in annualised portfolio planning and budgeting with PDs, MOps & Portfolio Marketing Manager
Assist in portfolio PR planning with Portfolio Marketing Manager
Input into portfolio brand development with Portfolio Marketing Manager & Creative Manager

Skills

Product Marketing

Marketing Strategy

Market Analysis

Audience Growth

Relationship Management

Event Management

Account-Based Marketing

Sales Enablement

Persona Development

Campaign Planning

Remitly

International money transfer for immigrants

About Remitly

Remitly focuses on international money transfers, helping immigrants send money to their families quickly and securely at lower costs than traditional banks. The company charges transaction fees and earns from the exchange rate margin, offering various transfer options like bank deposits and cash pickups. Remitly enhances user experience through its website and mobile app, allowing real-time tracking of transfers, and engages with immigrant communities by providing helpful resources and educational support. Its goal is to meet the unique needs of immigrants while ensuring fast, affordable, and reliable money transfer services.

Seattle, WashingtonHeadquarters

2011Year Founded

$423.9MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Continuing Education or Travel Stipend

Office Culture

Flexible PTO, Schedules and Leaves

DEI Learning Opportunities

Community Engagement

Inclusive Benefits

Risks

Swift's integration into banks' channels poses a competitive threat to Remitly.

AI agents' rise may challenge Remitly's operational model in efficiency and cost-effectiveness.

Schall Law Firm's investigation could impact investor confidence and Remitly's reputation.

Differentiation

Remitly focuses on immigrants, offering competitive rates and fast, secure transactions.

The company leverages technology for a seamless user experience via its app and website.

Remitly engages with immigrant communities through content and educational initiatives.

Upsides

Increased digital wallet adoption in key markets expands Remitly's reach to unbanked individuals.

AI agents in operations could reduce costs and improve Remitly's efficiency.

Visa collaboration enhances Remitly's cross-border fund flow services, boosting customer satisfaction.

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