Upwork

Product Marketing Manager - Platform Growth

Remote

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Online Marketplace, Biotechnology, Platform Services, Marketing & AdvertisingIndustries

Requirements

The Product Marketing Manager should have experience driving product marketing initiatives focused on user growth, adoption, or retention, along with strong analytical skills to extract insights from data and translate them into actionable strategies. Proven ability to lead cross-functional initiatives, manage timelines, and own stakeholder relationships is also required, alongside a customer-first mindset and demonstrated ability to learn quickly and adapt to new challenges.

Responsibilities

This role involves owning and executing go-to-market strategies for new and evolving platform features, leveraging customer insights and data to inform strategy and drive adoption, partnering cross-functionally with various teams to deliver a consistent user experience, defining and tracking key success metrics, and supporting growth initiatives through ecosystem integrations, partnerships, and embedded experiences.

Skills

Product Marketing
Go-to-market strategy
Customer insights
Data-driven decision making
Cross-functional collaboration
Feature launch and optimization
Market research
Customer lifecycle management
Partnership development

Upwork

Online platform connecting freelancers and clients

About Upwork

Upwork connects freelancers with clients looking for various services in the gig economy, which focuses on short-term contracts instead of permanent jobs. The platform allows freelancers to create profiles that showcase their skills, while clients can post job listings for specific projects. Freelancers bid on these projects, and clients choose the best candidates based on proposals and reviews. Upwork earns revenue through service fees charged to freelancers based on their earnings, with a tiered structure that rewards long-term client relationships. The platform also offers premium memberships and additional services for enhanced visibility and access to job listings. Upwork provides tools for time tracking, invoicing, and project management, making it easier for both freelancers and clients to manage their work and payments. The goal of Upwork is to facilitate successful project completion by bridging the gap between freelancers and clients.

Key Metrics

San Francisco, CaliforniaHeadquarters
2015Year Founded
$143.8MTotal Funding
IPOCompany Stage
Consulting, Enterprise SoftwareIndustries
10,001+Employees

Benefits

Health Insurance
Unlimited Paid Time Off
401(k) Retirement Plan
401(k) Company Match
Parental Leave
Employee Stock Purchase Plan

Risks

Increased competition from Fiverr and Toptal threatens Upwork's market share.
The new Fiverr-style Project Catalog may commoditize services, reducing freelancers' perceived value.
Strategic shifts under new management may not align with current client expectations.

Differentiation

Upwork connects freelancers with clients across diverse industries, enhancing global work opportunities.
The platform offers tools like time tracking and invoicing for efficient project management.
Upwork's tiered fee structure incentivizes long-term client relationships, differentiating it from competitors.

Upsides

Upwork's acquisition of Objective AI enhances its AI capabilities for better talent matching.
The introduction of Featured Jobs increases visibility for job posts, attracting more candidates.
Upwork's recognition as the top job posting site boosts its credibility among employers.

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