Product Marketing Lead (Podcast Business) at Spotify

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Media, PodcastingIndustries

Requirements

8+ years of proven experience in marketing or product marketing within the tech industry
Strong track record of leading complex projects at scale, balancing creator community needs with business goals
Passion for platforms, podcasts, and video creators, with strong understanding of competitive market trends
Experience driving adoption of new products, defining product positioning, and developing go-to-market plans in collaboration with R&D and regional teams
Ability to build collaborative partnerships across multidisciplinary teams, including product management, engineering, and data science
Excellent communication skills, capable of influencing and communicating effectively across all levels of the organization
Highly organized, adept at managing multiple projects simultaneously in a fast-paced environment, with international experience across different time zones
Based in New York (with flexibility for remote work and some in-person meetings)

Responsibilities

Lead the development of all product marketing strategies related to key creator products and solutions
Develop and communicate holistic go-to-market plans, including product narrative, positioning, and commercialization
Set, track, and deliver on adoption goals
Conduct extensive market research to identify new opportunities, analyzing market trends, competitive benchmarks, and qualitative creator feedback
Collaborate with Insights teams and Product Managers to ensure work directly impacts the product roadmap
Serve as the main point of contact for go-to-market strategy, working closely with R&D teams to influence product strategy and enable creators to grow their audience and make a living from their work

Skills

Product Marketing

Go-to-Market Strategy

Market Research

Product Positioning

Product Narrative

Competitive Analysis

Cross-Functional Collaboration

Adoption Metrics

Creator Economy

Podcasts

Spotify

Digital music streaming service with podcasts

About Spotify

Spotify provides a digital music streaming service that allows users to access millions of songs and podcasts from various artists and creators. Users can choose between a free plan, which includes advertisements, and a premium subscription that offers an ad-free experience along with features like offline listening and higher sound quality. This tiered model caters to different user preferences and budgets. Spotify generates revenue through subscription fees from premium users and advertising from the free tier. Unlike its competitors, Spotify stands out with its extensive music library, user-friendly interface, and personalized playlists. The company's goal is to connect listeners with a wide range of audio content while supporting artists and advertisers.

Stockholms kommun, SwedenHeadquarters

2006Year Founded

$2,004.2MTotal Funding

IPOCompany Stage

Consumer Software, EntertainmentIndustries

10,001+Employees

Benefits

Extensive learning opportunities, through our dedicated team, GreenHouse

Global parental leave, six months off - fully paid - for all new parents

Flexible public holidays, swap days off according to your values and beliefs

Flexible share incentives letting you choose how you share in our success

All The Feels, our employee assistance program and self-care hub

Spotify On Tour, join your colleagues on trips to industry festivals and events

Risks

Accidental display of adult content may harm Spotify's reputation.

Creating its own music to avoid royalties could lead to legal issues.

Layoffs may affect Spotify's operational efficiency and employee morale.

Differentiation

Spotify offers a vast library of music and podcasts globally.

The platform's user-friendly interface enhances user experience and engagement.

Spotify's personalized playlists cater to individual user preferences.

Upsides

Spotify's AI-powered Wrapped feature enhances user engagement and personalization.

Expansion into political podcasting taps into new audience segments.

Growing podcast popularity in Africa presents expansion opportunities for Spotify.

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