Product Marketing Director

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Enterprise Software, HealthcareIndustries

Requirements

Candidates should possess 7+ years of B2B product marketing experience, with a proven track record of successfully marketing complex enterprise cloud software solutions, and the ability to work independently with minimal management oversight. Exceptional written and oral communication skills are required, along with the ability to articulate the benefits of a solution to the marketplace.

Responsibilities

The Director of Product Marketing will develop an annual marketing plan in collaboration with field marketing, create go-to-market programs for new offerings and geographies, gain a deep understanding of buyer needs, develop product messaging for all media channels, empower sales to communicate effectively, lead global launch initiatives, partner with product and market strategy, build product awareness through PR and social media, proactively identify customer success stories, create content, and maintain sales tools.

Skills

Product Marketing

B2B Marketing

Go-to-market strategy

Cloud Software

Content Creation

Sales Enablement

Market Analysis

Competitive Analysis

Social Media

Thought Leadership

Veeva Systems

Quality and regulatory software solutions provider

About Veeva Systems

Veeva Systems offers software solutions for quality, regulatory, and advertising claims management, focusing on consumer products and chemical companies. Their cloud-based platform provides visibility and traceability throughout the product journey, ensuring compliance with regulations and accelerating time-to-market. Unlike competitors, Veeva has specialized expertise in both the Life Sciences and Chemical sectors, allowing them to effectively address industry-specific challenges. The company's goal is to help clients efficiently bring safe and compliant products to market.

Pleasanton, CaliforniaHeadquarters

2007Year Founded

$6.8MTotal Funding

IPOCompany Stage

Enterprise Software, Healthcare, Consumer GoodsIndustries

5,001-10,000Employees

Benefits

Parental leave

PTO

Free food

Health, dental, & vision insurance

Gym membership reimbursement

Risks

Manual processes in medtech content management risk compliance issues and market delays.

GenAI features in Vault CRM may face data privacy and security challenges.

Rapid product expansion could lead to integration challenges and customer dissatisfaction.

Differentiation

Veeva Systems specializes in cloud-based software for the life sciences industry.

The company offers a subscription-based model ensuring continuous updates and improvements.

Veeva's Vault CRM Suite connects sales, marketing, and medical for customer-centric engagement.

Upsides

Veeva Compass Patient platform supports patient journey analysis and market sizing.

GenAI features in Vault CRM enhance field productivity with contextual task automation.

Veeva's digital HACCP solution improves safety and efficiency in compliance processes.

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