Product Manager, Subscriptions at Dow Jones

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Publishing, NewsIndustries

Requirements

5+ years of product management experience, with a subscriber or direct to consumer focus
Some direct experience working with, or on, a Performance or Growth Marketing team
Strong interpersonal and communication skills; ability to communicate effectively across the full spectrum of internal stakeholders and customers
Previous experience with paywalls, checkouts, onboarding or other subscription funnel components
Passion and knowledge about digital media, news and investing
Experience analyzing qualitative and quantitative consumer research
Fluency in digital product, digital media and subscription metrics
Experience defining and implementing product requirements for websites and mobile apps
Proven ability partnering with a technology organization
Proven strategic thinking skills
Experience conducting experimentation
Familiarity with Braze, Piano Composer or similar technology is a plus

Responsibilities

Work cross-functionally across business lines to define product requirements and prioritize the Subscription roadmap
Support digital subscription growth by creating and enhancing user experiences across the entire funnel, including onsite placements, registration prompts, paywalls, shop pages, and retention initiatives
Manage an ongoing A/B testing program; defining tests, launching them to production and analyzing their results
Own both the long term strategy and roadmap for various subscription products, including enhancements and optimizations to increase conversion rates, engagement, and subscriber revenue
Perform analysis to demonstrate ROI and impact of product enhancements to help us measure against our subscription goals
Work with research teams to gather and analyze audience feedback regarding our products
Collaborate closely with software developers and UX designers throughout the product life cycle
Define and measure KPIs for success
Other duties as assigned

Skills

Key technologies and capabilities for this role

Product ManagementSubscriptionsProduct RoadmapUser ExperienceGrowth MarketingCross-functional CollaborationAcquisition FunnelEngagementRetentionCommerce

Questions & Answers

Common questions about this position

What experience level is required for this Product Manager role?

The role requires 5+ years of product management experience, with a focus on subscriber or direct-to-consumer products, and some direct experience with a Performance or Growth Marketing team.

What are the key responsibilities of the Product Manager, Subscriptions?

You will own and optimize subscription product experiences across the funnel from acquisition to retention, manage A/B testing, define the commerce roadmap, perform ROI analysis, and collaborate with cross-functional teams including developers and UX designers.

What is the salary for this position?

This information is not specified in the job description.

Is this a remote position, or what is the location requirement?

This information is not specified in the job description.

What makes a strong candidate for this Product Manager role?

A strong candidate is a creative self-starter with multi-skilled expertise in product strategy, marketing, and technology, strong interpersonal and communication skills, and the ability to manage multiple initiatives while delivering features on-time without compromising quality.

Dow Jones

Provides business news and financial data

About Dow Jones

Dow Jones provides business news, financial information, and data intelligence to financial firms, professionals, and investors globally. Its main products include the Wall Street Journal, Dow Jones Newswires, and Factiva, which offer timely news, exclusive insights, and comprehensive data sets. Additionally, Dow Jones offers risk and compliance solutions to help businesses navigate issues like anti-money laundering and economic sanctions. Unlike many competitors, Dow Jones focuses on a subscription-based model, data licensing, and advertising revenue, utilizing its extensive media and data resources to equip clients with the necessary information for informed decision-making.

New York City, New YorkHeadquarters

1881Year Founded

ACQUISITIONCompany Stage

Fintech, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Comprehensive Healthcare Plans

Comprehensive Medical, Dental and Vision Insurance Plans

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Time Off

Paid Vacation

Paid Maternity and Paternity Leave

Family Care Benefits

Family Care Benefits & Caregiving Support

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Education Benefits

Retirement Plans

Comprehensive Insurance Plans

Lifestyle programs & Wellness Resources

Risks

Competition from digital-native platforms like Bloomberg and Reuters is increasing.

AI-generated content threatens traditional journalism models.

Subscription fatigue may impact Dow Jones' revenue model.

Differentiation

Dow Jones offers a unique blend of news, data, and risk compliance solutions.

The Wall Street Journal is America's largest newspaper by total average circulation.

Dow Jones provides content in 28 languages, enhancing global reach.

Upsides

Increased demand for real-time financial news boosts subscription-based services.

AI-driven journalism tools enhance content creation and personalization.

Growing importance of ESG data creates opportunities for expanded offerings.

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