Ad Tech Product Manager

Employment Type:

Location Type: Remote

Salary: $74,000.00 - $141,000.00

Position Overview

Join PatientPoint to be part of a dynamic team committed to empowering better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.

Job Summary

We are seeking an experienced Ad Tech Product Manager to lead the strategy, development, and optimization of our advertising technology solutions within a digital media platform that delivers educational content and sponsored messaging to patients through our PatientPoint Precision product. This role sits at the intersection of client management, healthcare, media, measurement, and technology, and plays a critical part in delivering relevant, compliant, and high-performing advertising experiences that advance both patient education and partner engagement objectives.

Responsibilities

• Own and prioritize the roadmap for advertising technology within the PatientPoint Precision platform, helping shape the strategic vision and ensuring alignment with business objectives.
• Partner closely with engineering to deliver seamless, secure, and scalable ad experiences across all patient-facing digital endpoints, continuously enhancing ad serving platforms and proprietary ad management tools.
• Collaborate with design teams to create intuitive, user-friendly sponsored experiences for patients and enterprise clients that meet usability and engagement goals.
• Serve as the primary liaison for all ad tech initiatives, aligning cross-functional stakeholders across commercial, sales, content, compliance, and technical teams to ensure coordinated execution.
• Define and monitor success metrics for ad performance; leverage analytics to drive ongoing improvements in effectiveness, relevance, and user engagement.
• Stay informed of industry trends, emerging technologies, and best practices to ensure PatientPoint remains at the forefront of healthcare ad tech innovation.

Requirements

• 3+ years of experience as a Product Owner or Product Manager in ad tech, digital media, or health tech environments.
• Deep understanding of digital advertising systems, including Google Ad Manager, DV360, Kevel, VAST/VPAID standards, SSPs/DSPs, and IAB guidelines.
• Proven experience integrating data and business systems such as Snowflake and Salesforce with ad server platforms.
• Background in developing software solutions for both consumer and enterprise users.
• Experience working with patient- or healthcare-related platforms, with a strong understanding of privacy, consent, and regulatory requirements including HIPAA and PHI.
• Proficiency in Agile methodologies and tools such as Jira and Confluence.
• Exceptional communication skills and the ability to lead and collaborate across cross-functional teams.
• Passion for improving healthcare experiences through thoughtful digital solutions.

Desired Qualifications

• Experience with interactive patient engagement systems or healthcare communication platforms.
• Understanding of healthcare marketing compliance, including pharmaceutical advertising regulations.
• Bachelor’s degree in Computer Science or a related field, or equivalent practical experience.

Travel Requirements

• Less than 10%

Company Information (About PatientPoint)

At PatientPoint, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including skills, qualifications, geographic location, and professional experience, which can cause your compensation to vary. The base salary range listed is just one component of PatientPoint’s total compensation package for employees. For additional details on our total benefits package, please review the section “About PatientPoint” at the end of this job description.