Product Manager

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Health, Healthcare, Advertising Technology, Digital MediaIndustries

Requirements

Candidates should have 3+ years of experience as a Product Owner or Product Manager in ad tech, digital media, or health tech environments. A deep understanding of digital advertising systems like Google Ad Manager, DV360, Kevel, VAST/VPAID standards, SSPs/DSPs, and IAB guidelines is required. Proven experience integrating data and business systems such as Snowflake and Salesforce with ad server platforms, and background in developing software solutions for both consumer and enterprise users are necessary. Experience with patient- or healthcare-related platforms, including knowledge of privacy, consent, and regulatory requirements like HIPAA and PHI, is essential. Proficiency in Agile methodologies and tools such as Jira and Confluence is also required. A Bachelor's degree in Computer Science or a related field, or equivalent practical experience, is desired. Exceptional communication skills and the ability to lead and collaborate across cross-functional teams are needed to succeed.

Responsibilities

The Product Manager will own and prioritize the roadmap for advertising technology within the PatientPoint Precision platform, shaping the strategic vision and ensuring alignment with business objectives. They will partner closely with engineering to deliver seamless, secure, and scalable ad experiences, continuously enhancing ad serving platforms and proprietary ad management tools. Collaboration with design teams to create intuitive, user-friendly sponsored experiences for patients and enterprise clients is expected. This role serves as the primary liaison for all ad tech initiatives, aligning cross-functional stakeholders across commercial, sales, content, compliance, and technical teams. The Product Manager will define and monitor success metrics for ad performance, leveraging analytics to drive ongoing improvements in effectiveness, relevance, and user engagement. Staying informed of industry trends, emerging technologies, and best practices to ensure PatientPoint remains at the forefront of healthcare ad tech innovation is also a key responsibility.

Skills

Product Management

Ad Tech

Digital Media

Healthcare

Roadmap Ownership

Engineering Collaboration

Design Collaboration

Analytics

User Engagement

Client Management

Advertising Technology

PatientPoint

Delivers targeted health information solutions

About PatientPoint

PatientPoint provides targeted health information to patients and healthcare providers at critical points in the care journey, focusing on patient engagement and education. Its engagement platform delivers relevant health information through various touchpoints, such as waiting rooms and remote monitoring, ensuring patients receive timely information that can positively influence their health behaviors. The company differentiates itself by connecting healthcare providers with pharmaceutical and health brands through point-of-care marketing, while also offering solutions for improving online presence and reputation. PatientPoint's goal is to enhance patient experiences and health outcomes through personalized engagement solutions.

Cincinnati, OhioHeadquarters

1987Year Founded

$136.3MTotal Funding

LATE_VCCompany Stage

Biotechnology, HealthcareIndustries

501-1,000Employees

Benefits

Unlimited Paid Time Off

Hybrid Work Options

Mental Health Support

401(k) Retirement Plan

Risks

Increased competition from companies like Rendia may impact market share.

New president's strategic shifts could disrupt current business operations.

Challenges in integrating online healthcare communities may lead to inefficiencies.

Differentiation

PatientPoint customizes content for unique patient needs in healthcare settings.

Recognized for excellence in consumer-facing health information for 12 consecutive years.

Integrates health education solutions into sports environments, enhancing player health and performance.

Upsides

Growing demand for personalized healthcare solutions boosts patient engagement platforms.

AI integration enhances personalized content delivery and patient outcomes.

Partnerships with digital health communities expand patient engagement opportunities.

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