Product Manager, Ads & Promos at WhatNot

San Francisco, California, United States

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$240,000 – $275,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Marketplaces, Live ShoppingIndustries

Requirements

7+ years of product management experience, with a focus on ads or monetization
Experience working in the ads (e.g. native advertising) and/or promotions (e.g. Coupons, Incentives, etc) domain, especially in an ecommerce marketplace
Experience leveraging AI and ML to build products that deliver outsized impact for users/marketers, comfortable designing for real-time systems like streaming data pipelines, event-driven triggers, and live experimentation environments
Ability to thrive in ambiguous environments, identify trade-offs, and make decisions with limited information in high-pressure situations
Proven ability to develop sound research methodologies and collect, synthesize, analyze, and interpret data
Low ego, growth mindset, systems thinking, and high impact
Within commuting distance of New York, NY, San Francisco, CA, Seattle, WA, or Los Angeles, CA hubs

Responsibilities

Design and lead the product roadmap and strategy for Ads & Promos tools, balancing short and long-term goals
Engage regularly as a trusted advisor with leadership to understand their strategies, pain points, and priorities to inform product strategy, while providing transparency into roadmaps and managing expectations
Define product requirements and work with engineering, design, and broader team to bring the roadmap to market at lightning speed
Deeply understand and own the Ads & Promos ecosystem including seller budgeting strategies, ROI/ROAS, attribution, pricing, auction dynamics, and best practices to inform product strategy and execution
Drive development of core ad systems including ad ranking algorithms, bidding, targeting engines, pricing mechanisms, and impression supply forecasting
Deliver actionable metrics and dashboards to help sellers adopt and optimize marketing spend across Ads & Promos
Lead global expansion of Ads & Promos tools, with emphasis on adoption and ease-of-use

Skills

Key technologies and capabilities for this role

Product StrategyProduct RoadmapAds ManagementPromotionsUser ExperienceROAS OptimizationSeller GrowthRetentionAdoption0 to 1 Development

Questions & Answers

Common questions about this position

What is the salary range for the Product Manager, Ads & Promos role?

The salary range is $240K - $275K.

Is this position remote or does it require office work?

Whatnot operates as a remote co-located team with hubs in the US, UK, Germany, Ireland, and Poland.

What skills and experience are required for this Product Manager role?

The role requires experience leading product strategy and execution for ads and promotions, a bias towards action, expertise in ad systems like ranking algorithms, bidding, targeting, pricing, and impression forecasting, and the ability to build 0→1 solutions.

What is the company culture like at Whatnot?

Whatnot is inspired by innovation, anchored in values, and fosters a fast-paced environment focused on bold problem-solving, community, and redefining e-commerce through live shopping.

What makes a strong candidate for this Product Manager position?

Strong candidates have experience in ads and promos ecosystems, can design product roadmaps, partner cross-functionally to ship quickly, deeply understand seller metrics like ROAS and budgeting, and thrive in building new systems from scratch.

WhatNot

Online marketplace for authentic collectibles

About WhatNot

Whatnot.com operates as an online marketplace dedicated to collectibles, particularly focusing on items like Funkos and FiGPiNs. The platform ensures that every collectible listed is 100% authentic through a rigorous verification process that includes hand authentication, providing trust and security for both buyers and sellers. It caters to collectors and enthusiasts who seek a reliable space to buy and sell rare and exclusive items from popular franchises such as Marvel Comics and Star Wars. Whatnot.com distinguishes itself from competitors by charging low fees on sales and offering seller protection, which guarantees prompt and secure payments. The company's goal is to create a trusted environment for the growing community of collectible enthusiasts, facilitating safe and easy transactions for unique items.

Marina del Rey, CaliforniaHeadquarters

2019Year Founded

$728.7MTotal Funding

SERIES_ECompany Stage

Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Benefits

Competitive base salary and stock options

Unlimited Vacation Policy and No Meeting Holidays

Health Insurance options including Medical, Dental, Vision, Life, Short term disability & Long term Disability

Work From Home Support

Up to $500 monthly to spend within Whatnot App

Care benefits

Risks

Increased competition from TikTok Shop may impact Whatnot's market share.

The collectibles market's volatility could affect Whatnot's sales and inventory.

Expansion into new categories may dilute Whatnot's specialized brand identity.

Differentiation

Whatnot offers a unique marketplace for 100% authenticated collectible items.

The platform integrates live shopping with entertainment, enhancing user engagement.

Whatnot's partnerships with major franchises like Marvel boost its market appeal.

Upsides

Whatnot's $265M funding round supports expansion and new product categories.

The platform's collaboration with PSA enhances trust through integrated authentication services.

Rising interest in live shopping among younger demographics drives Whatnot's growth.

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