Product Lead, PLG at Airtable

New York, New York, United States

Airtable Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, SaaSIndustries

Requirements

  • 8+ years of experience as both a product manager and lead
  • Familiarity with Airtable, low code, productivity tools, or SaaS preferred
  • Excellent communication and collaboration skills, with the ability to work effectively across teams and departments
  • Strong analytical skills and familiarity with A/B testing with the ability to translate data into actionable insights and strategies
  • Familiarity with growth frameworks and methodologies
  • Experience working closely with engineering, design, data, marketing, sales, and customer support to deliver successful products & customer experiences
  • A track record of taking ownership, showing initiative, and delivering results

Responsibilities

  • Develop and execute a comprehensive strategy to drive user acquisition, activation, engagement, and retention
  • Own the product-led growth (PLG) motion, working closely with marketing to generate high-value MQLs (web, SEO, lifecycle marketing, paid) and with sales to upsell PQLs
  • Investigate and capitalize on untapped expansion opportunities, i.e. in new geographies or sectors
  • Utilize A/B testing, user research, and data analysis to inform product decisions and iterate on growth experiments
  • Conduct market and competitive analysis to stay informed about industry trends and identify new growth opportunities
  • Develop a deep understanding of the needs of users within small to medium organizations to create delightful product experiences that cater to their unique requirements
  • Work closely with a product-oriented engineering team and collaborate with cross-functional partners in sales, customer success, and marketing to drive the adoption and expansion of Airtable's product suite in this market segment
  • Make customer-driven decisions, prioritize effectively, and execute efficiently in complex and ambiguous situations
  • Craft the vision, strategy, and roadmap to accelerate user acquisition, engagement, and retention, focusing on small to midsize organizations
  • Work cross-functionally with marketing, design, engineering, and data teams to identify opportunities for growth, execute on high-impact initiatives, and continuously optimize our self-serve user experience
  • Work closely with sales to identify high-value accounts for upsell to Enterprise and lead virtual efforts, coordinating with other pillar PMs

Skills

PLG
A/B Testing
User Research
Data Analysis
Product Strategy
Roadmap
SEO
Lifecycle Marketing
Market Analysis
Competitive Analysis

Airtable

SaaS platform for workflow and data management

About Airtable

Airtable offers a platform that merges spreadsheet and database functionalities, allowing users to manage workflows and data without advanced technical skills. The platform is adaptable for various uses, such as project management and customer relationship management, and enables users to visualize data in multiple formats. Operating on a subscription-based model, Airtable provides different pricing tiers to cater to a wide range of clients, from individuals to large organizations. The company's goal is to empower users to effectively manage their data and workflows, making software creation accessible to everyone.

San Francisco, CaliforniaHeadquarters
2012Year Founded
$1,315.7MTotal Funding
SERIES_FCompany Stage
Data & Analytics, Consumer Software, Enterprise SoftwareIndustries
501-1,000Employees

Benefits

We have your medical, dental, and vision insurance 100% covered (and your dependents covered at 80%)
High deductible health plan available with health savings account contribution
Complimentary One Medical membership for individuals and dependents
Monthly “Lifestyle Wallet” to use for benefits like personal fitness (e.g., gym memberships, fitness equipment, etc.) to pet care to nutrition coaching, and more.
Complimentary mental health support via Modern Health Family planning support (fertility, adoption, and surrogacy)
Flexible and generous time off and sick time benefits
16 weeks of parental leave
Annual Learning & Development wallet to support your career development
Emergency backup care for dependents
Access to financial planning and legal support

Risks

Competition from Notion and Coda threatens Airtable's market share.
AI advancements by competitors may outpace Airtable's innovations.
Reliance on third-party integrations poses potential strategic risks.

Differentiation

Airtable combines spreadsheet and database functionalities for custom app creation.
The platform offers a no-code solution, appealing to non-technical users.
Airtable's tiered pricing caters to a wide range of users and businesses.

Upsides

Growing demand for no-code platforms boosts Airtable's market potential.
Recent AI platform launch aligns with trends in AI-driven project management.
Airtable's integration with IBM enhances its collaborative tool offerings.

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