Job Description

Location Type: Remote Employment Type: Full-time

Company Description

(Company description information is not provided in the original text.)

Position Overview

We are seeking a highly skilled and motivated Product Development Engineering professional to join our expanding Panel Engagement team. This role is pivotal in shaping and executing a best-in-class Ad Tech stack, enabling digital marketing automation, and scaling performance marketing operations globally. The ideal candidate will bridge technical expertise and marketing execution, collaborating closely with performance marketers, product managers, developers, data analysts, and external vendors.

Key Responsibilities

• Lead the procurement, onboarding, and integration of Ad Tech solutions such as MMPs, DMPs, CDPs, TMS, GA4, and ad servers.
• Manage and maintain a comprehensive tracking infrastructure, including tagging strategies, pixel implementation, and server-side event tracking.
• Ensure smooth and accurate integration across third-party tools, minimizing match rate discrepancies and data loss.
• Implement advanced UTM tracking, GCLID/FBCLID capture, and SKAN for full-funnel attribution.
• Build and manage responsive web properties using WordPress, including plugin configuration and third-party API integration.
• Coordinate with product and engineering teams to develop new features across web and app properties aligned with engagement objectives.
• Translate complex business needs into clear technical documentation and product requirement specifications.
• Automate campaign workflows including keyword management, audience segmentation, creative versioning, and ad trafficking using custom scripts (e.g., AdWords scripts).
• Deploy API-driven tools to centralize reporting and support automated optimization efforts.
• Drive A/B testing initiatives; analyze test outcomes to inform performance enhancements.
• Collaborate with analytics teams to develop robust attribution models and define actionable KPIs.
• Create and maintain real-time dashboards using BI tools such as Power BI and Google Data Studio.
• Design and implement data pipelines using Big Data and ETL frameworks to streamline campaign analytics.
• Identify and mitigate tracking risks related to cookie deprecation and changes in mobile advertising IDs.
• Utilize tools like Google Tag Manager and Google Analytics to implement event-based tracking with minimal developer involvement.
• Monitor and troubleshoot tracking inconsistencies, redirects, and parameter loss across the user journey.
• Design tracking templates to ensure consistent data capture across campaign assets (landing pages, deep links, app stores).
• Use Excel tools such as Power Query and Power Pivot for campaign data modeling and transformation.
• Conduct advanced analysis including budget tracking, ROI forecasting, and performance variance evaluation.
• Create compelling, data-driven PowerPoint presentations for executive stakeholders showcasing funnel performance, test results, and strategic recommendations.
• Collaborate with key internal stakeholders including marketing, CRM, and engineering teams to align campaign needs and technical dependencies.
• Manage relationships with vendors (e.g., Adjust, Branch, Appsflyer) to optimize measurement, attribution, and audience targeting.
• Administer CRM platforms like Salesforce or Microsoft Dynamics to drive personalized user engagement campaigns.

Required Qualifications

• Proven experience in Ad Tech, Marketing Automation, and Performance Campaigns.
• Experience with Mobile Measurement Partners (MMPs) such as Adjust, Branch, or Appsflyer.
• Familiarity with platform SDKs (e.g., Meta, TikTok, Google) and experience integrating them into mobile apps.
• Proficiency with Google Tag Manager (GTM), GA4, and web tracking.
• Experie (The original text was cut off here)

Application Instructions

(Application instructions are not provided in the original text.)