Constant Contact

Senior Product Manager - Mobile App

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Senior Product Manager - Mobile App

Position Overview

At Constant Contact, we are a team of seriously awesome people who take ownership and make an impact by operating with the mindset, integrity, and courage of a small business owner. We are energized by new challenges and new possibilities, and we’re just getting started!

We have an opening for a Senior Product Manager to spearhead the company’s Mobile App. Our team structure includes a dedicated product leader for each growth pillar, supported by designers and research who work closely with our engineering, marketing, sales, and support counterparts. We operate in cross-functional teams to ensure alignment and rapid execution.

Within the wider Constant Contact ecosystem, the Growth function serves as a critical bridge between our core product experience and our business objectives. We work closely with Product teams focused on specific capabilities to ensure features are optimized for growth, with Marketing to align on acquisition strategies, with Sales to support conversion, and with Customer Success to drive retention and expansion.

The role involves setting a Product strategy for the Mobile App and executing. This Senior Product Manager will be instrumental to our team's success by:

  • Product Leadership: Elevating our entire Product team's mobile capabilities and thinking.
  • Getting to Product-Market Fit: Setting a clear and pragmatic direction for transforming our mobile Apps into digital marketing category leaders. We need to redefine how our customers can use this platform to deliver results for their small businesses.
  • Enabling Faster Execution: Accelerating our mobile initiatives through focus and an outcome-oriented approach.
  • Cross-Functional Collaboration: Acting as the champion for the Product vision through the Mobile Apps and ensuring successful execution across product, design, engineering, marketing, support, and sales to create a seamless mobile experience that delivers.
  • Optimizing Mobile Funnel: Balancing mobile App innovation and development with funnel optimization.

Responsibilities

  • Set Direction: Given an overarching Product vision, build the future mobile App strategy to activate, engage, and retain users, especially mobile-only users.
  • Improve Mobile Customer Workflows: Lead efforts to improve customer workflows that empower small businesses to achieve results in less time. This includes optimizing existing and establishing new customer journeys and workflows. Engagement, Retention, and Monetization are all important considerations in our future Mobile App strategy.
  • Redefine User Experience: Champion a user-centric approach to all product development and level up our Mobile App UX, crafting an industry-leading experience.

Requirements

  • Minimum 5 years of Product Management experience with demonstrated success driving Mobile Strategy and mobile growth metrics for SaaS and/or consumer/SMB mobile applications.
  • Proven track record of bringing B2B SaaS and SMB products to market is a must.
  • Ability to empathize with users and champion their needs throughout the Product Discovery process.
  • High Standards for Design & UX: Strong understanding of mobile design principles and ability to champion exceptional user experiences that drive engagement and conversion.
  • Cross-Functional Collaboration: Proven ability to work effectively with design, engineering, marketing, support, and sales teams to deliver cohesive user experiences.
  • Data-Driven Decision Making: Strong analytical skills with experience using product metrics and user insights to inform strategic decisions and measure impact.

Company Information

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!

Employment Type

  • [Employment Type Not Specified]

Location Type

  • [Location Type Not Specified]

Salary

  • [Salary Not Specified]

Skills

Product Management
Mobile App Development
Product Strategy
Digital Marketing
Cross-functional Team Leadership
Agile Execution

Constant Contact

Digital marketing solutions for small businesses

About Constant Contact

Constant Contact offers digital marketing solutions for small businesses and nonprofits, focusing on email and social media marketing. Their user-friendly tools help clients create effective marketing campaigns to engage their target audiences and drive sales or donations. Operating on a subscription-based model, Constant Contact provides various pricing tiers to accommodate different business sizes, making their services accessible to all. The company aims to simplify marketing for organizations that may lack the resources or expertise to manage complex campaigns.

Waltham, MassachusettsHeadquarters
1995Year Founded
$420.8MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Consumer Software, Social ImpactIndustries
1,001-5,000Employees

Benefits

Health Insurance
Paid Vacation
Hybrid Work Options
Professional Development Budget
Paid Sick Leave
Paid Holidays

Risks

Increased competition from AI-driven platforms like ActiveCampaign and Mailchimp.
Potential strategic shifts due to the sale of Siris Capital's ownership stake.
Data privacy challenges from integrations with platforms like Square.

Differentiation

Constant Contact offers AI-powered tools like Campaign Builder and BrandKit.
The company integrates with over 300 apps, including Square and HostGator.
Constant Contact provides a subscription-based model with various pricing tiers.

Upsides

Constant Contact is recognized as a market leader in email marketing.
The partnership with Square enhances marketing and transaction capabilities.
Expansion in APAC positions the company for growth in Asia-Pacific.

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