Principal Product Marketing Manager at Vendia

California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Blockchain, Technology, Enterprise SoftwareIndustries

Requirements

Strategic, result-driven marketer
Understanding of various aspects of marketing
Eagerness to make an impact
Ability to thrive in a fast-moving, dynamic environment
Ability to operate fluidly between the big picture and small tasks

Responsibilities

Work with Sales, Solutions Architects, Solution Consulting, and Product teams to position, message, and brand Vendia’s platform and solutions
Own customer-facing assets
Drive presence on digital channels like website, social, and media
Engage with analysts
Enable sales
Manage customer advocacy
Define and execute strategies needed to reach different customer segments
Listen to users and prospects to gather qualitative and quantitative insights that inform messaging, positioning, etc., to attract, convert, and retain customers
Understand and enable the entire lifecycle of customer relationships
Develop and evolve product positioning, messaging, and associated content (e.g., sales tools, web content, case studies), informed by user research, market insights, industry understanding, and customer buying process
Develop, run, and analyze experiments with GTM teams to uncover non-linear scaling motions
Advocate for existing and prospective users, stay informed about competitive landscape, and influence product vision and strategy
Work closely with cross-functional teams (sales, solution consulting, solution architects, product management, design, and engineering) to develop go-to-market strategy and drive product launches
Drive analyst and influencer relationships, from top-tier analysts like Gartner to industry influencers in technology and business applications markets
Help drive GTM motions with technology and services partners
Contribute to company-level OKRs, including adoption, pipeline, and revenue

Skills

Key technologies and capabilities for this role

Product PositioningMessagingContent CreationSales EnablementCustomer AdvocacyAnalyst RelationsDigital MarketingCustomer InsightsOKRsStrategic Marketing

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a remote position.

What is the salary for this role?

This information is not specified in the job description.

What skills are required for the Principal Product Marketing Manager role?

Required skills include being a strategic, result-driven marketer with understanding of various aspects of marketing, eagerness to make an impact, ability to thrive in a fast-moving dynamic environment, and ability to operate fluidly between the big picture and small tasks.

What is the team structure for this role?

You will be a member of the marketing team as a player/coach, reporting directly to the CMO, with responsibilities for company-level OKRs including adoption, pipeline, and revenue.

What makes a strong candidate for this position?

Strong candidates are strategic, result-driven marketers eager to make an immediate impact, able to thrive in a fast-moving environment, and skilled at operating between high-level strategy and detailed tasks.

Vendia

Data collaboration and sharing platform

About Vendia

Vendia provides a platform for data collaboration and sharing that allows multiple parties or systems to share data in real-time. The platform uses patented distributed ledger technology, which ensures that the data is decentralized and secure, giving users a consistent view of the information being shared. Vendia's service addresses challenges like data traceability and reconciliation, making it easier for clients to make informed decisions quickly. Unlike many competitors, Vendia offers a subscription-based model with pricing tailored to different organization sizes, ensuring that both startups and large enterprises can benefit from its services. The goal of Vendia is to enhance operational efficiency and reduce costs for its clients by automating data reconciliation and providing a single source of truth for data.

San Francisco, CaliforniaHeadquarters

2020Year Founded

$50.6MTotal Funding

SERIES_BCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

51-200Employees

Risks

Emerging blockchain-based platforms increase competition for Vendia.

Data privacy concerns and regulatory scrutiny could impact Vendia's operations.

Economic downturns in key industries may affect Vendia's client budgets.

Differentiation

Vendia combines smart APIs, databases, and distributed ledger technology in one platform.

The platform offers real-time, trusted, and harmonized data sharing capabilities.

Vendia provides a single source of truth for data, enhancing decision-making and efficiency.

Upsides

Increased demand for real-time data sharing in the automotive industry benefits Vendia.

Growing interest in distributed ledger technology boosts Vendia's market relevance.

Partnerships with major companies like Delta enhance Vendia's credibility and reach.

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