Principal Product Marketing Manager at Adobe

San Jose, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SoftwareIndustries

Requirements

8+ years of product marketing experience, including 3+ years focused on AI-native products and enterprise content platforms
Deep understanding of AI technologies such as generative AI, predictive modeling, and intelligent automation
Proven track record of launching and scaling AI-native products in B2B environments
Exceptional storytelling and communication skills, with the ability to translate technical innovation into business value
Experience engaging with enterprise customers in marketing, creative, or operations roles
Strategic thinker with strong execution skills and a collaborative mindset
Preferred Qualifications
Familiarity with Adobe Workfront, Adobe Experience Cloud, Adobe GenStudio, Adobe Experience Manager, Creative Cloud, or similar content solutions
Experience in work management, marketing operations, content lifecycle management, or digital asset management

Responsibilities

Lead the product marketing strategy and execution for AI capabilities across Adobe’s Content Supply Chain offerings
Develop differentiated messaging and positioning that highlights how AI accelerates content velocity, streamlines operations, and dramatically improves marketing outcomes
Collaborate closely with product and engineering teams to influence roadmap decisions and ensure market fit
Develop compelling content for sales enablement, customer education, analyst engagement, and executive briefings
Conduct market and competitive research to uncover trends, opportunities, and emerging threats in AI and content operations
Collaborate with cross-functional teams to support strategic deals, product launches, and customer adoption initiatives
Serve as a thought leader representing Adobe at industry events, webinars, and executive forums focused on AI and content transformation

Skills

Key technologies and capabilities for this role

Product MarketingAIGo-to-Market StrategyMessagingPositioningMarket ResearchCompetitive ResearchSales EnablementCustomer EducationContent Operations

Questions & Answers

Common questions about this position

What experience is required for the Principal Product Marketing Manager role?

Candidates need 8+ years of product marketing experience, including 3+ years focused on AI-native products and enterprise content platforms, plus a deep understanding of AI technologies like generative AI, predictive modeling, and intelligent automation.

What is the compensation for this position?

This information is not specified in the job description.

Is this a remote role or does it require office work?

This information is not specified in the job description.

What is Adobe's company culture like?

Adobe is passionate about empowering people to create digital experiences, committed to hiring the best talent, creating exceptional employee experiences with respect and equal opportunity, and fostering new ideas from everywhere in the organization.

What makes a strong candidate for this role?

A strong candidate has a proven track record of launching and scaling AI-native products in B2B environments, exceptional storytelling skills to translate technical innovation into business value, and experience engaging with enterprise customers, along with preferred familiarity with Adobe products like Workfront or Experience Cloud.

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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