Principal Product Manager - Devices

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, Mobile Applications, Consumer Electronics, Family SafetyIndustries

Requirements

Candidates should have experience as a Principal Product Manager, with a focus on hardware innovation, software integration, and family-centered experiences. A strong understanding of product lifecycle management, from concept to iteration, is essential. The role requires strategic foresight, hands-on execution capabilities, and the ability to analyze data, market opportunities, and customer needs. Experience in defining success metrics, shaping go-to-market strategies, and influencing cross-functional teams is also necessary.

Responsibilities

The Principal Product Manager will drive the long-term product strategy for devices, developing and communicating a 3-year roadmap aligned with business metrics such as MAU growth, attach rate, retention, and revenue mix. They will define and own success metrics for the Devices business, establish measurement frameworks, and evolve the hardware lineup into industry-leading technology for finding and safety, tightly integrated with the Life360 platform. Responsibilities include owning the full product lifecycle from concept to iteration, redefining customer engagement through quantitative and qualitative insights, and shaping go-to-market and monetization strategies in partnership with cross-functional teams. The role also involves influencing and aligning business goals, resource allocation, and launch success with Finance, Sales, GTM, and Ops.

Skills

Product Management

Hardware

Software Integration

Roadmap Ownership

Data Analysis

Market Opportunity Assessment

Customer Needs Analysis

Life360

Family safety services with location sharing

About Life360

Life360 offers family safety services through a mobile app that includes features like real-time location sharing, place alerts, and driver reports. These tools help families stay connected and informed about each other's whereabouts and driving habits. Unlike its competitors, Life360 focuses specifically on family-oriented services and has a large global user base, with over 25 million members in 13 languages. The company's goal is to enhance the safety and well-being of families through its subscription-based offerings.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$114.9MTotal Funding

IPOCompany Stage

Consumer Software, CybersecurityIndustries

501-1,000Employees

Benefits

Core business hours for work-life balance

No-meetings on Wednesday afternoons

Home office stipend

Remote-first work environment

In-person collaboration opportunities

Competitive pay and benefits

Health, dental, and vision insurance

401(k) program with company match

Risks

Increased competition from apps like WYA could threaten Life360's market share.

The new advertising platform may raise privacy concerns among Life360 users.

Supply chain vulnerabilities may arise from expanded partnerships with manufacturers like Jabil.

Differentiation

Life360 offers a comprehensive suite of family safety features, including location sharing.

The company integrates with smart home devices for seamless family safety management.

Life360's gamified user experience encourages safe driving habits among teenagers.

Upsides

Life360's inclusion in the Russell 2000 and 3000 Indexes boosts its market visibility.

The partnership with Jabil enhances Life360's manufacturing capabilities and product quality.

Expansion into smart home integration broadens Life360's market reach and user engagement.

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