Principal Marketing Analyst

Position Overview

As a Principal Marketing Analyst, you’ll advise marketing leadership, lead high-impact analysis, and connect marketing efforts to business outcomes. You’ll influence strategy, improve Return on Investment, and drive measurable results across the organization.

About the Team

We’re a data-driven B2B marketing team focused on accelerating growth, aligning closely with Sales and RevOps to drive pipeline and optimize performance. We value collaboration, accountability, and turning insights into action.

Responsibilities

• Leading strategic analysis of marketing programs, channels, and campaigns across the customer journey to assess effectiveness.
• Delivering actionable insights to enhance lead quality, boost conversion rates, and improve acquisition and retention.
• Partnering with Growth Marketing, Sales Ops, RevOps, and Finance to build integrated measurement frameworks and guide strategic planning.
• Evaluating marketing’s impact on revenue and pipeline to inform data-driven budget allocation and investment strategies.
• Translating complex data into clear narratives and recommendations for senior executives and key stakeholders.
• Championing marketing performance measurement, standardized reporting, and scalable systems to support accountability, transparency, and informed decision-making.

Requirements

• Bachelor’s or MBA in business, analytics, or a quantitative field, with 10+ years in marketing, business analytics, or strategy.
• Deep global B2B SaaS or enterprise tech marketing expertise, including funnel dynamics, digital performance metrics, and demand generation strategies.
• Proven track record of using data to influence senior stakeholders, shape strategy, and drive business outcomes.
• Robust cross-functional collaboration aligning marketing with sales goals, revenue targets, and acquisition objectives.
• Skilled in modern marketing/sales platforms (e.g., Salesforce, Pardot, web analytics) and leveraging data from these systems.
• Excellent communication and storytelling abilities.
• ABM, PLG, and customer journey analysis knowledge is a plus.

Compensation & Benefits

• Salary Range or On Target Earnings:
  • Minimum: $126,500.00
  • Maximum: $276,700.00
• Total Direct Compensation Philosophy: In addition to base salary and/or OTE, Zoom has a Total Direct Compensation philosophy that takes into consideration bonus and equity value.
• Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.
• Location-Based Compensation: There may be a different range for candidates in this and other locations.
• Benefits: As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. Learn for more information.

Application Instructions

• Anticipated Position Close Date: 08/11/25
• We offer a window of at least 5 days for you to apply.

Ways of Working

• Work Style: Hybrid (structured hybrid approach centered around our offices and remote work environments).

About Us

Zoomies help people stay connected so they can get more done together. We set out to build the best collaboration platform for the enterprise, and today help people communicate better with products like Zoom Contact Center, Zoom Phone, Zoom Events, Zoom Apps, Zoom Rooms, and Zoom Webinars.

We’re problem-solvers, working at a fast pace to design solutions with our customers and users in mind. Find room to grow with opportunities to stretch your skills and advance your career in a collaborative environment.