Principal, Go-to-Market Strategy at Chamberlain Group

Oak Brook, Illinois, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, MarketingIndustries

Requirements

Bachelor's Degree in Business, Marketing or related field; Master’s in Business Administration (MBA) preferred
7+ years in Sales and/or Marketing; 5+ years with a focus on Pro Channel strategy
Data visualization experience with Power BI, Tableau, or SAP Analytics Cloud
Strong financial acumen; demonstrated ability to lead change
Demonstrated bias to action, taking initiative to solve business problems proactively and create new best practices where the business demands
Demonstrated ability for fast paced, data-driven decision making with knowledge of basic statistical testing and analysis
Ability to travel up to 30% - North America
Preferred: Experience within the Consumer/Durable Goods

Responsibilities

Design and execute a channel marketing strategy for assigned business unit that achieves business objectives and considers approaches for marketing to, through and with our partners
Manage partner segmentation to group customers based on insights, ensuring targeted and effective strategies that align with channel capabilities
Oversee development of value propositions and selling stories for new products that clearly articulates the business value to our partners
Lead the deployment of strategic initiatives, including creating briefs and driving execution across teams. Determine optimal audience segmentation that aligns with business priorities and forms the foundation for effective execution
Coordinate cross-functional go-to-market (GTM) planning for new and existing products, ensuring alignment across teams to optimize revenue and margin performance
Drive business strategy by analyzing, communicating insights, and providing recommendations to senior and executive leadership for channel initiatives across partner segments and programs to accelerate achievement of revenue goals
Document customer growth strategies and initiatives, such as targeting new segments or managing product launches, to guide cross-functional planning efforts
Analyze competitor behavior to identify opportunities for continual improvement
Analyze competitor behavior to continually optimize go-to-market strategies
Build strong relationships with channel partners to gain deep understanding of channel needs and how our business priorities align with their growth objectives
Measure and communicate effectiveness of programs and initiatives against business goals and drive improvements based on insights
Collaborate with partner communications lead to maintain a quarterly communications calendar
Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams
Protect Chamberlain Group’s reputation by keeping information confidential
Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies
Contribute to the team effort by accomplishing related results and participating on projects as needed

Skills

Key technologies and capabilities for this role

Channel StrategyGo-to-Market PlanningPartner SegmentationValue PropositionsSelling StoriesCross-Functional CoordinationAudience SegmentationBusiness InsightsRevenue GrowthStrategic Initiatives

Questions & Answers

Common questions about this position

What experience is required for the Principal, Go-to-Market Strategy role?

The role requires 7+ years in Marketing and/or Sales with a focus on channel strategy, operations or marketing, and a minimum of a Bachelor's Degree in Business, Marketing or related field.

What are the main responsibilities of this position?

Key responsibilities include designing and executing channel marketing strategies, managing partner segmentation, developing value propositions for new products, coordinating cross-functional GTM planning, and analyzing competitor behavior to optimize strategies.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What kind of background makes a strong candidate for this role?

A successful candidate is an experienced channel strategist with a proven track record of developing effective partner go-to-market programs that accelerate new product adoption and achieve business objectives.

Chamberlain Group

Smart home access control solutions provider

About Chamberlain Group

Chamberlain Group specializes in intelligent access solutions, focusing on smart home connectivity and access control systems. Their main products include garage door openers, commercial door openers, and gate operators, which can be professionally installed or purchased as DIY options for enhanced home security and convenience. The myQ app is a key feature that allows users to control their access points remotely, providing added security and convenience. Unlike many competitors, Chamberlain Group combines high-quality hardware with a smart home ecosystem that supports both direct sales and partnerships with professional installers. The company's goal is to lead in the access solutions market while ensuring customer satisfaction and promoting diversity and inclusion within the workplace.

Oak Brook, IllinoisHeadquarters

1954Year Founded

VENTURE_UNKNOWNCompany Stage

Hardware, Consumer Software, Consumer GoodsIndustries

1,001-5,000Employees

Risks

Recall of LiftMaster myQ panels may harm reputation and consumer trust.

Patent lawsuit against Overhead Door Corporation could lead to financial liabilities.

Cybersecurity risks from automotive integrations may expose vulnerabilities.

Differentiation

Chamberlain Group offers a comprehensive smart home ecosystem with the myQ app.

The company provides both DIY and professionally installed access solutions.

Chamberlain Group has a long history of innovation in access control since 1900.

Upsides

Integration with EV charging stations enhances user convenience and platform utility.

Expansion into smart city infrastructure offers new growth opportunities.

AI-powered predictive maintenance can improve reliability and customer satisfaction.

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