Principal Digital Strategy Consultant at Backbase

United Kingdom

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, BankingIndustries

Requirements

8+ years of experience in digital strategy consulting, ideally from top-tier strategy firms or digital boutiques; experience in SaaS or financial services is a strong plus
Proven expertise in building financial models, business cases, and ROI analysis with executive-ready deliverables
Skilled in customer journey mapping, design-led workshops, and facilitating strategic decision-making at the C-level
Deep understanding of customer-centric methodologies such as design thinking, lean startup, agile transformation, and ecosystem design
Executive presence with excellent communication and storytelling skills—you command the room and simplify the complex
Entrepreneurial mindset, intellectually curious, highly adaptable, and results-oriented
Location: London, or elsewhere in the UK with easy access to an international airport

Responsibilities

Lead strategic customer engagements with a focus on digital transformation, articulating how Backbase drives business outcomes
Craft compelling business cases and value narratives supported by financial modeling and executive-ready storytelling
Facilitate workshops and discovery sessions to uncover business needs, define impact metrics, and co-create transformation roadmaps
Stay on top of market trends in digital banking and share insights to influence both internal stakeholders and customer strategies
Develop reusable frameworks, toolkits, and value messaging to scale the impact of the Value Consulting function across sales, customer success, and product marketing
Partner closely with Sales, Solution Engineering, and Customer Success to shape strategic pursuits and drive deal velocity through value-based selling
Translate complex business challenges into clear, differentiated value propositions aligned with Backbase’s platform capabilities
Own strategic projects from ideation to delivery, ensuring quality outcomes with measurable business impact
Continuously refine consulting assets, benchmark libraries, and case studies to improve scalability and consistency

Skills

Financial Modeling

Digital Transformation

Strategy Consulting

Business Case Development

Executive Storytelling

Workshop Facilitation

Transformation Roadmaps

Value Propositions

Value-Based Selling

Market Trend Analysis

Backbase

Engagement banking platform for digital transformation

About Backbase

Backbase offers an Engagement Banking Platform that helps banks modernize their customer interactions and internal operations by replacing outdated IT systems. The platform allows banks to enhance customer journeys and eliminate operational silos, empowering both customers and employees. Backbase stands out by providing out-of-the-box web and mobile solutions, along with Model Bank accelerators that simplify digital transformation. The company generates revenue through platform usage fees, comprehensive documentation, and training, while also enabling banks to create unique features with their open APIs and SDK.

Amsterdam, NetherlandsHeadquarters

2003Year Founded

$128.4MTotal Funding

GROWTH_EQUITY_VCCompany Stage

FintechIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Risks

Emerging regulations like the EU AI Act may increase compliance costs for Backbase.

Competition from other fintech companies could erode Backbase's market share.

Integration challenges with TD Bank may arise if customer expectations are not met.

Differentiation

Backbase's platform offers seamless integration with any back-end system for banks.

The company provides out-of-the-box web and mobile journeys for digital transformation.

Backbase's Model Bank accelerators embody industry best practices for rapid implementation.

Upsides

Partnership with TD Bank enhances digital experiences for over two million cardholders.

Collaboration with Seven expands Backbase's influence in Africa and the Middle East.

Increased AI adoption in banking offers Backbase opportunities to enhance platform capabilities.

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