Principal Designer at BallerTV

Pasadena, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Sports, TechnologyIndustries

Requirements

6+ years of experience in Design for web and mobile products (ideally using Figma as a primary design tool)
Have designed and shipped products that are used in the wild
Previous sports design and/or high school/college experience playing sports
Customer empathy - enjoy thinking about customer segments and user experiences, seek out data and anecdotes to build better designs
Strong familiarity with atomic design systems and a keen attention to detail
Experience with prototyping and prototyping solutions
Bonus: Illustration and Animation experience
Bonus: Front-End Development experience
Bonus: Experience mentoring other designers

Responsibilities

Design UI/UX features and experiences for mobile and desktop web-based products
Work with Product, Marketing, Engineering, and other stakeholders to design and build new features and products to predefined requirements
Build and maintain the Design System with other designers; lead and evangelist of the Design System across the development cycle, ensuring it is scalable, cohesive, and reflective of the brand
Lead the thought and strategy process in driving the design direction of products
Conduct user research when necessary to optimize user experience and address pain points
Take ownership of UI/UX design for mobile and desktop web-based products and marketing efforts
Work closely with Product, Engineering, and other stakeholders to design and build features/products that deliver customer value
Create intuitive, engaging, and visually stunning user experiences
Collaborate with other designers to develop a scalable, cohesive design system reflective of the brand

Skills

UI Design

UX Design

Design Systems

User Research

Mobile Web Design

Desktop Web Design

Product Design

BallerTV

Live streaming and highlights of youth sports

About BallerTV

BallerTV provides a platform for live streaming, replays, and highlights of youth sporting events. This service allows parents, coaches, and athletes to watch and review game footage, which can help improve skills and gain exposure for recruitment. The platform is particularly useful for youth athletes looking to attract attention from NCAA and professional scouts. BallerTV stands out in the sports broadcasting market by focusing specifically on youth sports, a segment that is often overlooked by mainstream media. The company covers numerous events across various sports each year, making its content accessible globally. Users subscribe to the service for a fee, which grants them access to a vast library of game footage, live streams, and player statistics, ensuring a consistent revenue stream while providing valuable resources to its audience.

Pasadena, CaliforniaHeadquarters

2016Year Founded

$51.1MTotal Funding

SERIES_ACompany Stage

EntertainmentIndustries

1-10Employees

Risks

Competition from platforms like Hudl and GameChanger threatens BallerTV's market share.

Privacy concerns about filming minors could lead to backlash against BallerTV.

Free streaming platforms may undercut BallerTV's subscription model.

Differentiation

BallerTV focuses on youth sports, a niche underrepresented in mainstream media.

The platform offers live streams, replays, and highlights of youth sporting events.

BallerTV's subscription model provides a steady revenue stream and valuable content.

Upsides

Increased demand for personalized sports content benefits BallerTV's tailored offerings.

AI-driven analytics can enhance BallerTV's platform with advanced insights and highlights.

5G expansion improves live streaming quality, enhancing BallerTV's user experience.

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