About Karat

Karat provides financial services specifically designed for social media influencers and content creators. The company offers customized credit cards that take into account the unique financial situations of influencers, who often have significant income from sponsorships and brand partnerships but may not have traditional credit histories. By using social media metrics like follower count and engagement rates to evaluate creditworthiness, Karat enables influencers to access credit products that meet their needs. Unlike traditional banks, which may overlook this niche market, Karat focuses on providing tailored financial solutions that offer liquidity and flexibility. The goal of Karat is to empower influencers to manage their finances effectively and support their business growth.