Product Enablement Specialist
EvenUpSalary not specified
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, Marketing Technology, TechnologyIndustries
Requirements
- 2+ years of experience in roles that require technical expertise, customer interaction, and problem-solving skills
- Availability to support typical working hours (around 8 am to 5 pm) within EST or GMT-5
- Can communicate technical ideas to both technical and non-technical prospects (verbal and written format)
- Initiative to research, plan, and execute projects from start to completion
- Strategic decision-making ability that is thoughtful and empathetic
- Understanding of sales processes and awareness of sales strategy
- Experience working for a SaaS company or with a marketing automation platform
- A basic understanding of Computer Science Principles
- Familiarity with NoSQL data structures and RESTful applications
- Experience working with templating languages like Liquid, Handlebars, or Jinja
- Ideal: Sales experience with demonstrated technical aptitude and ability to learn and convey complex technical concepts
- Ideal: Experience working with marketing automation platforms, preferably within a SaaS environment
- Ideal: Hybrid experience combining technical knowledge, customer interaction skills, and problem-solving abilities
Responsibilities
- Assist our team of Account Executives with technical pre-sales calls, emails, and thought leadership
- Build and document proofs of concepts in the Customer.io platform for customer use cases
- Articulate and present your ideas and recommendations to prospective customers evaluating Customer.io through written and video formats
- Work with the Customer Success team to ensure a smooth transition (on behalf of the customer) from pre to post-sale
- Contribute to improvements of the Sales-owned demo account(s) to suit the sales teams' current strategic objectives
- Create collateral, documentation, and other technical sales materials as needed
- Spend 75% of your time working on deals
- Spend 25% of your time creating collateral and documentation for the team
- Bridge the technical gap between qualified prospects' needs and our business
- Support the sales team in closing premium deals while ensuring leads are confident in their buying decision
- Work directly with Account Executives and Sales Enablement Team as a technical resource and product expert
- Answer technical questions and deliver custom solutions for integrations and core use cases
- Advocate for qualified leads and ensure the best path for success
Skills
Customer.io
Proof of Concepts
Integrations
Technical Sales
Demo Environments
Sales Collateral
Pre-sales Support
Technical Presentations
API
Sales Enablement
Customer.io
Marketing automation for customer engagement
About Customer.io
Customer.io is a marketing automation platform that helps businesses engage with their customers throughout their lifecycle. It allows companies to segment their audience based on real-time events, enabling personalized messaging that enhances customer connections and engagement. Unlike many competitors, Customer.io offers A/B testing and professional support services to optimize marketing strategies. The goal is to empower businesses to send data-driven messages that improve customer engagement and drive revenue.
Portland, OregonHeadquarters
2012Year Founded
$9.6MTotal Funding
SEEDCompany Stage
Consulting, Consumer SoftwareIndustries
201-500Employees
Benefits
Unlimited Paid Time Off
Paid Parental Leave
Health Insurance
401(k) Company Match
Healthy Lifestyle Budget
Remote Work Options
Co-working Space Rental Reimbursement
Professional Development Budget
Home Office Stipend
Sabbatical Leave
Risks
Increased competition from other platforms integrating with Vision Pro.
Reliance on Twilio SMS could pose risks if service issues arise.
Emergence of comprehensive notification solutions like Knock challenges market position.
Differentiation
Customer.io offers real-time audience segmentation for personalized messaging.
The platform supports A/B testing for continuous campaign optimization.
Customer.io integrates with Vision Pro for VR marketing campaigns.
Upsides
Integration with Apple Vision Pro opens new VR marketing opportunities.
Partnership with Twilio enhances robust SMS messaging solutions.
Participation in CEE Startup Challenge expands market reach and innovation.
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