Performance Media Director at Universal Music Group

Sydney, New South Wales, Australia

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

Media agency experience preferred
8+ years of direct experience within digital media and performance marketing channels such as paid search, programmatic paid social
2+ years of management experience
Tertiary qualifications in business, marketing, commerce, media or other relevant areas preferred
Significant experience in performance media with a proven track record of success in a fast-paced digital agency environment
Results-driven, with a strong understanding of event tracking, app conversions and customer acquisition
Experience in marketing with media partners and publications; obtaining and reviewing quotes, making recommendations and negotiations
Ability to analyse performance of channels and shift media spend in response on a regular basis
Experience in budget management with an ability to analyse performance of different channels
Extensive experience trading on platforms like Meta, Google Ads, TikTok, X, Pinterest, DV360 & Campaign Manager
Excellent written and verbal communication skills, organised, adaptable
Deep interest in music, passion for digital media buying, dynamic problem-solver
Confident in stakeholder management, skilled in leveraging data and content to inform planning, buying, and campaign strategy
Music obsessed, team player, knack for problem solving

Responsibilities

Lead the performance media team to build, optimise and drive the success of UMA’s digital media campaigns, focusing on artist promotion and media buying for eCommerce campaigns
Utilise innovative media buying techniques to effectively promote artists and drive eCommerce performance
Support UMA labels in planning biddable media campaigns across various media including display, video, search and social
Manage media budgets, draft and revise media schedules, along with accompanying rationale
Ensure campaigns are created and implemented to best achieve campaign performance and media efficiency goals
Use insights from a range of sources, both internal and external, to build a case for campaign strategy
Build and manage biddable media campaigns within demand side platforms and/or across partners such as Meta, TikTok, Google Ads, DV360 etc
Work closely with the wider UMA team to report performance and deliver campaigns in line with performance targets, and with label teams to recommend optimal content and asset creation
Coach and mentor other members of the PM team and ensure they have the tools and skills to deliver on their campaigns
Participate in developing the PM strategy to align with the broader commercial strategy and deliverables
Act as an optimisation expert for each buying platform used, and regularly advise labels of additional opportunities
Prepare analysis and insight to accompany reports provided to the labels
Stay apprised of opportunities for reaching the target audiences of UMA artists

Skills

Key technologies and capabilities for this role

Media BuyingBiddable MediaDisplayVideoSearchSocialMedia PlanningBudget ManagementCampaign OptimizationStakeholder ManagementData AnalysiseCommerce

Questions & Answers

Common questions about this position

Is this a full-time position, and what is the contract duration?

This is a full-time, 12-month contract role.

What is the required experience for the Performance Media Director role?

The role requires 8+ years of experience, with media agency experience preferred.

What key skills are needed for this position?

Candidates need expertise in planning and managing biddable media campaigns across display, video, search, and social; proficiency with platforms like Meta, TikTok, Google Ads, and DV360; strong stakeholder management, data-driven strategy, and coaching skills.

What does the company culture emphasize for this role?

The culture values artistry, innovation, entrepreneurship, a deep interest in music, being a team player, and dynamic problem-solving.

What makes a strong candidate for this Performance Media Director position?

A strong candidate has a passion for digital media buying, music obsession, experience in media agency work with 8+ years, skills in data-informed campaign strategy, platform optimization, and team coaching.

Universal Music Group

Global music recording, publishing, and distribution

About Universal Music Group

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandise. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Santa Monica, CaliforniaHeadquarters

1934Year Founded

$3,890.9MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance

Risks

Legal battle with Drake over 'pay-for-play' could harm UMG's reputation.

Downtown Music acquisition may face regulatory scrutiny, delaying expansion plans.

AI partnership with Amazon may not fully address evolving AI content challenges.

Differentiation

UMG leads the music industry with a diverse global presence in 60+ countries.

UMG's artist-centric streaming model enhances engagement and revenue for musicians.

UMG's strategic partnerships, like with Amazon, bolster innovation and content protection.

Upsides

UMG's acquisition of Downtown Music boosts its independent music sector presence.

Partnership with KLAY Vision positions UMG as a leader in AI-driven music innovation.

Collaboration with WPP enhances UMG's marketing capabilities and global reach.

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