Performance Marketing Manager at Spotify

Mumbai, Maharashtra, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, EntertainmentIndustries

Requirements

7+ years of experience in paid digital and performance marketing, with deep expertise across major acquisition and retention channels
Analytical, detail-oriented, and results-driven; passionate about building scalable, measurable growth engines
Strong command of attribution models, experimentation frameworks, and data-led optimization
Highly data-focused with advanced technical and visualization skills
Excellent project management and communication skills; able to simplify complexity and drive clarity
Proficient with Google Ads, Meta Ads, DSPs, GA4, CDPs, Tableau, and marketing automation tools
Proven success running subscription-based conversion campaigns and delivering growth at scale
Adept at influencing senior stakeholders with data-backed insights and clear strategic narratives

Responsibilities

Lead full-funnel paid media across Google, Meta, YouTube, Snap, Programmatic, and affiliates to drive acquisition, retention, and reactivation for Spotify Free
Develop data-driven campaigns with rigorous testing (audience, creative, bidding, funnel) to improve ROAS, decrease CAC, and expand subscription growth efficiently
Lead all aspects of strategy, vendor management, creative localization, and tracking ensuring privacy compliance, brand safety, and data accuracy
Develop quarterly and annual growth plans, manage multi-crore budgets, and define OKRs, dashboards, and reporting that guide decision-making
Partner with agencies and internal teams to deliver against performance goals and maintain high-quality execution across channels
Drive on-platform engagement and upsell campaigns through owned media, optimizing performance dashboards and insights
Implement modern martech: GTM, server-side tagging, Meta CAPI, Google Enhanced Conversions, CMPs, GA4, attribution models, and experimentation frameworks
Leverage CDPs (Segment, mParticle), CRM, automation, and integrations with ad tech (CM360, DV360, The Trade Desk) and data warehouses (BigQuery, Snowflake, Redshift)
Build scalable analytics and governance: Tableau/Looker/Power BI dashboards, QA processes, and data quality playbooks
Partner with SEO teams to monitor rankings, share of voice, CTR/CVR, and organic growth; deliver actionable insights and executive-ready CAC/LTV reports

Skills

Performance Marketing

Paid Media

Google Ads

Meta Ads

YouTube

Snap

Programmatic

Affiliates

ROAS

CAC

SEO

Martech

OKRs

Vendor Management

Creative Localization

Privacy Compliance

Spotify

Digital music streaming service with podcasts

About Spotify

Spotify provides a digital music streaming service that allows users to access millions of songs and podcasts from various artists and creators. Users can choose between a free plan, which includes advertisements, and a premium subscription that offers an ad-free experience along with features like offline listening and higher sound quality. This tiered model caters to different user preferences and budgets. Spotify generates revenue through subscription fees from premium users and advertising from the free tier. Unlike its competitors, Spotify stands out with its extensive music library, user-friendly interface, and personalized playlists. The company's goal is to connect listeners with a wide range of audio content while supporting artists and advertisers.

Stockholms kommun, SwedenHeadquarters

2006Year Founded

$2,004.2MTotal Funding

IPOCompany Stage

Consumer Software, EntertainmentIndustries

10,001+Employees

Benefits

Extensive learning opportunities, through our dedicated team, GreenHouse

Global parental leave, six months off - fully paid - for all new parents

Flexible public holidays, swap days off according to your values and beliefs

Flexible share incentives letting you choose how you share in our success

All The Feels, our employee assistance program and self-care hub

Spotify On Tour, join your colleagues on trips to industry festivals and events

Risks

Accidental display of adult content may harm Spotify's reputation.

Creating its own music to avoid royalties could lead to legal issues.

Layoffs may affect Spotify's operational efficiency and employee morale.

Differentiation

Spotify offers a vast library of music and podcasts globally.

The platform's user-friendly interface enhances user experience and engagement.

Spotify's personalized playlists cater to individual user preferences.

Upsides

Spotify's AI-powered Wrapped feature enhances user engagement and personalization.

Expansion into political podcasting taps into new audience segments.

Growing podcast popularity in Africa presents expansion opportunities for Spotify.

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