Performance Marketing Effectiveness Director at Expedia Group

Seattle, Washington, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Travel, TechnologyIndustries

Requirements

10+ years in performance marketing, growth marketing, or digital media, with deep experience in managing or optimizing multiple channels
Proven ability to drive growth and reallocation strategies based on performance and business needs
Experience working in fast-paced, cross-functional environments, ideally within e-commerce, travel, or marketplaces
Strategic thinker with strong analytical chops, that can turn data into actionable recommendations
Strong communication and stakeholder management skills with senior leaders

Responsibilities

Evaluate and adjust budget allocation across channels and markets based on channel performance, market performance, marginal returns, and business priorities
Develop and drive a performance media mix strategy that adapts in real-time to market conditions and customer demand
Serve as the go-to representative to business and finance stakeholders for all things related to performance marketing effectiveness
Translate marketing performance into actionable business insights and clear tradeoffs
Identify quick-turn, high impact opportunities to drive bookings and revenue within a 0–6 month window
Partner with channel leads to execute test-and-learn campaigns, tactical promos, or scaled optimizations with immediate impact
Build frameworks to assess marketing efficiency and marginal ROI across channels
Spot underperforming areas and recommend reallocation or optimization strategies
Work with analytics, media, and marketing teams to rapidly stand-up targeted campaigns focused on driving incremental growth
Ensure the entire performance marketing engine is aligned with evolving business goals and customer behavior

Skills

SEM

SEO

Metasearch

Paid Social

CRM

Performance Marketing

Budget Optimization

Data Analysis

Cross-channel Optimization

Strategic Planning

Expedia Group

Travel booking platform for various services

About Expedia Group

Expedia Group operates in the travel industry, offering a wide range of services for travelers and travel-related businesses. It connects users to various travel options, including flights, hotels, car rentals, vacation packages, and activities, allowing them to find and book trips that fit their needs and budgets. The company generates revenue primarily through commissions from bookings made on its platforms and through advertising, where travel service providers can promote their offerings. Unlike many competitors, Expedia Group not only serves individual travelers but also partners with travel agencies and corporate clients, providing them with valuable data and tools to enhance their operations. The goal of Expedia Group is to create a seamless travel experience for users while supporting its partners in growing their businesses.

Bellevue, WashingtonHeadquarters

1996Year Founded

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

Benefits

Paid Vacation

Parental Leave

Hybrid Work Options

Professional Development Budget

Risks

Riyadh Air's entry into the market could increase competition for Expedia.

CFO transition may lead to strategic shifts or instability in financial management.

Expedia's partnership with Mondelez WTR may not yield expected results due to economic uncertainties.

Differentiation

Expedia Group operates a diverse portfolio of travel brands, including Expedia and Vrbo.

The company offers a comprehensive suite of services for travelers and travel-related businesses.

Expedia Group partners with service providers, offering data, tools, and technology to optimize operations.

Upsides

Increased demand for personalized travel experiences enhances Expedia's AI-driven recommendation systems.

The rise of 'workcations' allows Expedia to market longer stay packages.

Sustainability in travel is a priority, enabling Expedia to promote eco-friendly options.

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