Marketing Analytics Manager
Dandy$127,500 - $150,000/year
Full Time
Mid-level (3 to 4 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Marketing, TechnologyIndustries
Requirements
- Proficiency in SQL and knowledge in marketing and attribution analysis
- 5+ years of proven experience in the digital marketing field in the capacity of a Performance Marketing Specialist or a similar position
- Familiarity with mobile attribution providers (i.e. Adjust, Appsflyer), ad platforms (i.e. Meta, Google Ads, etc.) and key metrics
- Strong analytics skills and a data-driven mindset
- Good command of spoken and written English and Korean (mandatory)
Responsibilities
- Lead analysis on marketing and attribution
- Partner with GTM Asia Team to lead performance and brand media marketing
- Optimize campaign performance to meet business objectives
- Stay informed regarding new tools, partners, tactics, and market trends to discover new growth opportunities
- Communicate with stakeholders and make recommendations by identifying key insights from campaign performance
Skills
SQL
Attribution Analysis
Performance Marketing
Adjust
AppsFlyer
Meta Ads
Google Ads
Analytics
Match Group
Provides online dating and social discovery
About Match Group
Match Group leverages the Swipe feature® and social discovery, facilitating deeper connections through its portfolio of online dating brands, with a global presence and availability in over 40 languages.
Dallas, TexasHeadquarters
1986Year Founded
$400MTotal Funding
IPOCompany Stage
Consumer Software, Social ImpactIndustries
1,001-5,000Employees
Benefits
Medical/Dental/Vision Insurance
Charitable Matching Program
Retirement Matching Funds
Training and Education Allowance
Performance Bonuses
Mental Health Counseling
Risks
Increased competition from AI-driven dating apps may draw users away.
Privacy concerns and data breaches could impact reputation and operations.
Free dating apps with innovative features may pressure Match Group's pricing models.
Differentiation
Match Group offers nearly 50 brands catering to diverse dating communities.
The company generates revenue through subscription, transaction, and advertising models.
Match Group operates globally, available in over 200 countries and 40 languages.
Upsides
Increased interest in AI-driven matchmaking enhances user experience and engagement.
Growing trend of VR integration offers immersive dating experiences.
Rising demand for niche platforms caters to specific interests and communities.
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