Performance Consultant at Autotrader.ca

Ontario, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, Digital MarketingIndustries

Requirements

4+ years of T-Shaped digital marketing work experience with strong knowledge of Paid Advertising (Google, Meta), Website Solutions (UX/CRO), and SEO fundamentals
Post-secondary education in a related field
2+ years agency experience as a digital marketing subject matter expert, with a large client territory
2+ years of customer success experience
Automotive Industry experience (significant asset)
Strong knowledge of Google Analytics 4
Experience in large budget online media planning, media buying or campaign management (asset)
Excellent presentation and communication skills - strong ability to translate complex ideas up and down an organization
Strategic & Collaborative; gets the bigger picture – can work with internal & external teams to bring alignment to performance and vision
Ability to work in a fast paced, high pressure environment
Natural ability to foster and build working relationships
Accountable & Trustworthy - ability to do your job well with high autonomy

Responsibilities

Digital Marketing Business Strategy - Liaise monthly with clients to craft and implement effective digital marketing strategy (CRO, SEM, SEO) aligned with business goals & budget; track performance, provide analysis, and act as trusted consultant/advisor; translate results and initiatives across organizations
Maintain & Grow a Large Book of Business - Consistently complete performance reviews per business guidelines to strengthen relationships; regularly audit digital product and advertising performance, making refinements to align with strategic objectives
Supporting Customer Engagement, Growth and Retention as a Customer Success Expert - Build trust and strong relationships with dealers; drive high product adoption, identify growth opportunities, and reduce churn through proactive retention strategies and issue de-escalation
Proactively manage day-to-day operations of client accounts, including strategic account planning, performance reviews, training, technical support, and issue resolution
Collaborate closely with Sales, Marketing, and Management teams within dealership clients to ensure success and alignment across initiatives
Build and maintain strong customer relationships while driving performance across Digital Advertising, Digital Retail, Website, and SEO product lines

Skills

Digital Marketing

CRO

SEM

SEO

Account Management

Performance Analysis

Strategic Planning

Client Relationship Management

Training

Technical Support

Autotrader.ca

Digital solutions for used car dealers

About Autotrader.ca

Trader.ca operates in the automotive industry, focusing on the used car market by providing digital solutions for car dealers. Their products include marketplace listings, web solutions, web traffic analytics, inventory management, and conversion tools, all aimed at helping dealers improve their online presence and streamline operations. Unlike many competitors, Trader.ca emphasizes simplicity in its offerings, allowing dealers to focus on sales without being overwhelmed by complex tools. The company uses a subscription-based model for its services and also generates revenue through advertising and premium listings on its marketplace, autoTRADER.ca. Trader.ca's goal is to support car dealers in increasing their sales and managing their inventory effectively while providing extensive customer service and resources.

Toronto, CanadaHeadquarters

1975Year Founded

ACQUISITIONCompany Stage

Automotive & Transportation, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Employee and Family Assistance Program

Gym Membership

Wellness Program

Conference Attendance Budget

Professional Development Budget

401(k) Company Match

Performance Bonus

Risks

Increased competition from AutoScout24's expanded services pressures Trader.ca to innovate.

AutoScout24's acquisition may lead to strategic shifts disrupting Trader.ca's operations.

Potential sale by Thoma Bravo could create uncertainty affecting morale and retention.

Differentiation

Trader.ca offers a comprehensive suite of digital solutions for car dealers.

The company emphasizes simplicity and effectiveness in its digital tools.

Trader.ca provides extensive customer service and product support resources.

Upsides

AI-driven personalization can enhance user experience and increase engagement.

AR integration allows users to visualize vehicles, improving satisfaction and reducing returns.

Subscription-based car ownership models align with Trader.ca's service model, offering expansion opportunities.

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