People (HR) Manager at Two Circles

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Sports Marketing, Entertainment MarketingIndustries

Requirements

Confident leader in employee relations, performance management, and training and capability development
Ability to ensure approaches are consistent, fair, and aligned to company values

Responsibilities

Build strong, trusting relationships with direct reports through regular 1:1s, open dialogue, and meaningful feedback
Create clear development plans that help teammates grow skills, confidence, and impact
Spot potential early and connect teammates with stretch opportunities or learning pathways
Act as a first point of contact for day-to-day people issues, supporting teammates with fairness, empathy, and good judgment
Partner with the People Team to handle ER matters — from early interventions and performance conversations to more formal processes when required
Ensure decisions are consistent, transparent, and aligned with Two Circles’ values and policies
Build manager capability by modelling sound ER practices and helping others understand how to navigate people challenges
Set clear expectations, goals, and measures of success for individuals and the team
Deliver timely, direct, and supportive performance feedback — celebrating successes and addressing concerns early
Lead structured performance conversations, including progression, underperformance, and behaviour-related discussions
Maintain a high-performing environment with clarity, fairness, and accountability
Identify capability gaps within the team and propose training solutions
Partner with the People Team to design, deliver, or embed training that strengthens core skills (e.g., client leadership, communication, wellbeing, management)
Reinforce learning through coaching, follow-up, and modelling best practice
Help build a culture of continuous learning and curiosity
Champion an inclusive, supportive environment where all Two Circlers feel seen, heard, and respected
Model our spirit and values every day — transparency, teamwork, curiosity, and a love of sport
Help create a high-trust team culture that encourages open feedback and healthy, productive conflict
Align team priorities with business objectives and client needs
Guide the team through change with clarity and reassurance
Collaborate with senior leaders to evolve how we develop talent and manage performance across the business

Skills

Key technologies and capabilities for this role

Employee RelationsPerformance ManagementTraining and DevelopmentPeople Leadership1:1 ManagementFeedback DeliveryDevelopment Planning

Questions & Answers

Common questions about this position

Is this a remote or hybrid role?

This is a hybrid position.

What are the key responsibilities of the People Manager?

Key responsibilities include people leadership and development such as building relationships and creating development plans, handling employee relations with fairness and empathy, managing performance through clear expectations and feedback, and building team capabilities via training and coaching.

What skills or qualities are needed for this role?

The role requires confident leadership in employee relations, performance management, and training; skills in building trusting relationships, providing feedback, handling ER matters with fairness and empathy, setting expectations, and identifying capability gaps.

What is the company culture like at Two Circles?

The culture emphasizes creating an environment where teammates can grow, contribute, and thrive, with consistent, fair, and values-aligned approaches to people management, focusing on individual support balanced with business outcomes.

What makes a strong candidate for the People Manager role?

Strong candidates will have experience in people leadership, employee relations, performance management, and capability building, with the ability to build trusting relationships, provide meaningful feedback, handle issues with empathy and fairness, and align actions with company values.

Two Circles

Sports marketing agency leveraging data analytics

About Two Circles

Two Circles operates as a sports marketing agency that focuses on using data to assist sports organizations in increasing their revenue and understanding their fan base. The company has eight offices around the world, including locations in major cities like London, New York, and Paris, and works with prominent sports entities such as the NFL and UEFA. The agency employs data analytics to develop strategies, offer technology solutions, and create tailored content that resonates with fans. By packaging and selling sponsorships, Two Circles enables its clients to enhance their commercial performance and engage more effectively with their audience. What sets Two Circles apart from its competitors is its strong emphasis on data-driven decision-making, which helps clients optimize their revenue streams and improve fan relationships. The company's goal is to empower sports organizations to make informed choices that lead to growth and profitability.

London, United KingdomHeadquarters

2011Year Founded

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, ConsultingIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Performance Bonus

Health Insurance

Professional Development Budget

Risks

Integration challenges from acquiring Spring Media Group may disrupt existing operations.

Expansion into media rights may increase competition with established media companies.

Cultural clashes from Kore acquisition could affect performance of the combined entity.

Differentiation

Two Circles leverages data analytics to enhance fan engagement and revenue growth.

The company operates from eight international offices, serving major sports organizations.

Two Circles offers proprietary technology solutions for tailored content and sponsorship sales.

Upsides

Acquisition of Spring Media Group expands Two Circles' media rights and streaming capabilities.

Partnership with Professional Triathletes Organisation boosts Two Circles' presence in triathlon sports.

Investment from Otro Capital and Bolt Ventures supports Two Circles' strategic growth initiatives.

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