Twelve Labs

Partner Marketing Manager

United States

Twelve Labs Logo
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Artificial Intelligence, Biotechnology, EntertainmentIndustries

Requirements

Candidates should possess 5+ years of experience in partner marketing, channel marketing, or product marketing, preferably within high-growth startups or mid-stage technology companies. Experience developing and executing co-marketing initiatives with infrastructure partners (cloud providers, data platforms) and application partners is highly desirable. Strong experience in marketing to hardware, hyperscalers, cloud platforms, systems integrators, and application providers is required.

Responsibilities

As the Partner Marketing Manager, you will be responsible for creating comprehensive enablement programs and materials for partners, developing compelling partner-focused content such as sales decks and case studies, designing and implementing joint marketing initiatives with partners, supporting the development of our partner program, managing co-marketing campaigns, tracking and reporting on partner marketing initiatives, collaborating with cross-functional teams, and maintaining deep knowledge of the industry landscape to address partner challenges and opportunities.

Skills

Partnership Management
Product Marketing
Strategic Partnership
Channel Development
AI/ML
Video-Language Modeling
Media Analysis

Twelve Labs

AI system for video content understanding

About Twelve Labs

Twelve Labs focuses on artificial intelligence and video understanding by developing a system that analyzes videos to extract key features like actions, objects, and speech. This information is transformed into vector representations, enabling fast semantic search within large video datasets. The company differentiates itself by providing a platform that is faster and more effective than many existing models, allowing developers and product managers to easily integrate its technology through an API. Twelve Labs aims to make all videos searchable, enhancing the way businesses utilize video content.

Key Metrics

San Francisco, CaliforniaHeadquarters
2021Year Founded
$104.2MTotal Funding
EARLY_VCCompany Stage
Enterprise Software, AI & Machine Learning, EducationIndustries
51-200Employees

Risks

Increased competition from emerging AI startups in video understanding.
Rapid AI advancements require continuous innovation, straining resources.
Potential over-reliance on key investors like SK Telecom and Databricks.

Differentiation

Twelve Labs offers a comprehensive AI system for multimodal video understanding.
Their technology transforms video content into vector representations for fast semantic search.
The platform's API allows easy integration into clients' systems with minimal effort.

Upsides

Growing demand for AI-driven video analytics in education, healthcare, and security sectors.
Recent $30 million funding enhances technology development and strategic partnerships.
Collaboration with cloud providers boosts scalability and efficiency of video processing.

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