Partner Marketing Lead, APLA Retail Marketing at Nike

Beaverton, Oregon, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Sportswear, Retail, MarketingIndustries

Requirements

Bachelor’s degree in related field, or equivalent combination of education, training and experience
6+ years of retail experience
Mid-large fleet, marketplace partner experience
A people-first approach that values diverse thought
A track record of implementing a test-and-learn offense
Pre-emptive problem-solving with the ability to assess issues and develop action plans
Ability to work as part of a matrix and collaborate cross-functionally toward a shared goal
Shown ability to adapt to changing business needs

Responsibilities

Lead and develop retail marketing strategies and execution for the APLA marketplace across key categories (Running/Training, ACG, Sport)
Align category strategies to APLA Sport & Lifestyle Priorities, category goals, and territory needs
Adapt and apply retail excellence principles to win with seasonal and seasonless initiatives
Deliver clear guidance to agency and territory partners to execute Global and Regional directives
Maintain brand standards across marketplace partners including Sporting Goods, Athletic Specialty, Department Stores, and Sport Specialty
Become the retail expert with partners — ideating and creating consumer-right experiences across diverse retail environments
Foster a test & learn approach with Territory, Sport, Brand Marketing, Visual Merchandising, EKIN, Sales, and Operations
Partner with Nike Direct Retail Marketing to drive a “One Marketplace” approach while maintaining category distinction
Drive an insights-led, results-oriented approach with a focus on the right KPIs and measurable outcomes

Skills

Retail Marketing

Strategy Development

Execution

Partner Management

Storytelling

Consumer Mindset

Cross-Functional Collaboration

Retail Elevation

Marketplace Management

Running

Training

ACG

Global Football

Basketball

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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