UserTesting

Panel Growth Manager, EMEA

Germany

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Market Research, User Testing, Digital MarketingIndustries

Position Overview

  • Location Type: EMEA (Remote)
  • Job Type: Full Time
  • Salary: Not specified

As a Growth Manager (Panel), you will drive contributor acquisition and engagement strategies to scale UserTesting’s Contributor Network in EMEA. This high-impact role blends strategy and execution and requires a self-sufficient, proactive, and detail-oriented person who can focus on leveraging multi-channel campaigns, collaborate with cross-functional teams and stakeholders, build efficient, scalable growth initiatives, and communicate effectively. Experience driving campaigns internationally in non-English speaking markets is strongly preferred, as is experience managing marketing agencies to deploy and optimize acquisition campaigns.

Requirements

  • Experience driving campaigns internationally in non-English speaking markets is strongly preferred.
  • Experience managing marketing agencies to deploy and optimize acquisition campaigns.
  • Self-sufficient and proactive.
  • Detail-oriented.
  • Strong collaboration and communication skills.

Responsibilities

  • Develop and execute data-driven contributor acquisition strategies to align with demand-side goals in EMEA.
  • Own the top-of-funnel initiatives and optimize the channel mix, leveraging platforms such as Google, Meta, TikTok, LinkedIn, and affiliate networks, as well as localized strategies and messaging tailored to regional audiences.
  • Plan, test, and scale paid and organic campaigns to drive acquisition while continuously optimizing for ROI.
  • Collaborate with in-market and cross-functional teams (Product, Corporate Marketing, Data Science, and Design) to develop region-specific messaging and campaigns.
  • Analyze contributor behavior, engagement, and retention to identify bottlenecks and opportunities for improvement.
  • Manage relationships with third-party marketing agencies and local partners, ensuring alignment with regional growth goals and budget efficiency.
  • Work closely with Product, Data Science, and Engineering teams to improve funnel efficiency, tracking, and reporting capabilities.
  • Present regular performance updates, insights, and recommendations to leadership.

Company Information

  • Company: UserTesting (recently merged with UserZoom)
  • Industry: Experience Research and Insights
  • Customers: Over 3,400 customers in 50 countries, including 75 of the Fortune 100 companies.
  • Years in Business: 15+ years

Skills

Campaign Management
International Marketing
Multi-channel Campaigns
Data-driven Strategy
ROI Optimization
Cross-functional Collaboration
Agency Management
Localization Strategies
Analytical Skills
Communication Skills

UserTesting

Provides customer insights for digital products

About UserTesting

UserTesting provides organizations with valuable customer insights to improve the development and delivery of digital products and experiences. Their platform allows clients to quickly gather feedback from a diverse audience, which helps in understanding user needs and preferences. This feedback can be obtained early in the product development cycle, reducing uncertainty and enhancing the relevance of the data collected. UserTesting differentiates itself by offering the most comprehensive experience research solution in the market, catering to a wide range of clients from small businesses to large enterprises. The company operates on a subscription-based model, generating revenue through recurring fees for access to its platform and services.

San Francisco, CaliforniaHeadquarters
2007Year Founded
$147.6MTotal Funding
IPOCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
1,001-5,000Employees

Risks

Increased competition from AI-driven platforms threatens UserTesting's market share.
Privacy regulations like GDPR may limit UserTesting's data collection capabilities.
Economic downturns could reduce client spending on user research services.

Differentiation

UserTesting offers a comprehensive on-demand human insights platform for customer-centric decisions.
The platform provides rapid, high-quality feedback from a diverse, global audience network.
UserTesting's extensive experience research solution minimizes guesswork in product development.

Upsides

UserTesting powers insights for 60% of the top 100 most valuable brands in 2024.
The company is expanding its global market presence with new executive appointments.
Growing demand for remote user testing solutions boosts UserTesting's market potential.

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