Paid Search Strategist at Socium Media

New York, New York, United States

Socium Media Logo
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
E-commerce, Performance MarketingIndustries

Requirements

  • Excellent written and verbal communication skills
  • 1+ years of experience in day-to-day management of paid search on Google/Bing
  • Comfortability managing budgets of at least $6 figures (USD) in ad spend per month
  • B2C e-commerce and direct response experience
  • Ability to discuss advanced technical concepts and strategic plans clearly and concisely
  • Strong understanding of Microsoft Excel and formulas (pivot tables, VLOOKUP, SUMIFS)
  • Working knowledge of Google Shopping campaigns and product feed components
  • Analytical thinker – always asking “why” and comfortable speaking up

Responsibilities

  • Run day-to-day paid search operations for clients across multiple verticals
  • Fully manage and take sole “ownership” of at least one client within the first two months (depending on business needs)
  • Launch, manage, and conduct frequent testing on campaigns
  • Lead weekly touchpoint and strategy calls for your client(s)
  • Collaborate across channel teams to create blended paid media strategies aligned with client KPIs and goals
  • Stay on top of clients’ competitive landscape and industry changes
  • Prioritize knowledge sharing with channel and account teams

Skills

Key technologies and capabilities for this role

Paid SearchGoogle AdsBing AdsGoogle ShoppingProduct FeedExcelPivot TablesVLOOKUPSUMIFSBudget Management

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a fully remote position.

What is the salary for the Paid Search Strategist role?

This information is not specified in the job description.

What skills are required for this role?

Required skills include 1+ years of paid search management on Google/Bing, comfort managing $6-figure monthly budgets, B2C e-commerce experience, Excel proficiency with pivot tables/VLOOKUP/SUMIFS, and Google Shopping knowledge.

What is the company culture like at Socium Media?

Socium Media fosters a collaborative culture with regular team-building events, internal training programs like Socium University, transparent business reviews, and prioritizes employee well-being. They have been recognized by Great Place to Work® and other publications.

What makes a strong candidate for this position?

Strong candidates have 1+ years managing paid search on Google/Bing, experience with $6-figure budgets, B2C e-commerce background, analytical mindset, excellent communication, and technical proficiency in Excel and Google Shopping.

Socium Media

Direct response digital marketing agency

About Socium Media

Socium Media provides digital marketing services focused on direct response strategies. The agency offers expertise in Paid Search, Paid Social, Performance Creative, and SEO, helping clients from small businesses to large enterprises achieve measurable results. Their approach is performance-driven, aiming to maximize return on investment (ROI) for clients by implementing targeted marketing strategies. Socium Media differentiates itself from competitors by aligning its revenue model with client success through service fees and performance-based contracts. The goal of Socium Media is to ensure that their clients see tangible results from their marketing efforts.

New York City, New YorkHeadquarters
2019Year Founded
VENTURE_UNKNOWNCompany Stage
ConsultingIndustries
11-50Employees

Benefits

Unlimited Paid Time Off
Paid Parental Leave
Company-paid Healthcare Coverage
401(k) Company Match
401(k) Retirement Plan
Professional Development Budget
Remote Work Options

Risks

Increased competition from AI-driven platforms offering lower-cost solutions.
Rise of ad-blocking technologies may reduce campaign effectiveness.
Economic downturns could lead to reduced marketing budgets and decreased revenue.

Differentiation

Specializes in Paid Search, Paid Social, and Performance Creative services.
Operates with a performance-driven approach to maximize client ROI.
Offers performance-based contracts aligning interests with client success.

Upsides

Increased focus on AI-driven marketing enhances campaign personalization and efficiency.
Rise of short-form video content offers innovative paid social strategies.
Growing importance of first-party data allows for targeted, compliant marketing.

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