Paid Search Manager at Depop

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Fashion, MarketingIndustries

Requirements

Experienced in Paid Search management
Ability to develop innovative, data-driven search strategies to achieve business-level KPIs
Hands-on experience in day-to-day campaign management, analysis, and data-led decision-making
Skills in defining and executing testing roadmaps (e.g., ad copy, extensions, landing pages)
Ability to work closely with Analytics, Data Science, and Product teams
Knowledge of AI and Machine Learning applications in campaign optimisation (e.g., feed optimisation, user targeting, bidding, creative strategies)

Responsibilities

Support the Senior Paid Media Manager to develop innovative Paid Search strategies to support business-level KPIs
Plan, execute, and optimise paid search campaigns (Text Ads and Shopping) to drive purchases within efficiency goals
Assist in owning the end-to-end testing roadmap across ad copy, extensions, and landing pages to improve campaign efficiency and scale, translating insights into tangible improvements
Ownership over daily optimisation of bids, budgets, keywords, ad copy, and audiences, ensuring performance aligns with business KPIs
Monitor and report on campaign performance

Skills

Key technologies and capabilities for this role

Paid SearchPPCGoogle AdsPerformance MarketingSearch StrategySEM

Questions & Answers

Common questions about this position

Is this a full-time position?

Yes, this is a full-time role.

Where is this role based?

This information is not specified in the job description.

What skills are required for the Paid Search Manager role?

The role requires experience in paid search campaign management, data analysis for performance optimization, developing data-driven strategies, and collaborating with Analytics, Data Science, and Product teams. Knowledge of AI and Machine Learning for campaign optimization is also highlighted.

What is the company culture like at Depop?

Depop fosters an inclusive environment where everyone is welcome regardless of background, thrives on diverse perspectives to drive innovation, and maintains a dynamic Paid Media team with full ownership of channels that have seen exponential growth.

What makes a strong candidate for this Paid Search Manager position?

An experienced Paid Search professional who can drive strategy, manage campaigns hands-on, make data-led decisions, execute testing roadmaps, and collaborate with cross-functional teams, especially during the exciting transition to in-housing from an agency.

Depop

Peer-to-peer marketplace for unique fashion items

About Depop

Depop is an online marketplace designed for buying, selling, and discovering unique fashion items, including designer pieces, vintage finds, streetwear, and sneakers. The platform operates as a peer-to-peer marketplace, allowing users to list their items for sale directly to other users. Depop generates revenue by taking a commission on each sale, which aligns the company's success with that of its sellers. The platform primarily targets younger consumers who value sustainability and often seek second-hand fashion items, making it an appealing option for those looking to reduce waste and support independent brands. Additionally, Depop fosters a sense of community among its users, encouraging interaction and connection, which enhances the buying and selling experience. This community-driven approach, along with its focus on unique and sustainable fashion, sets Depop apart from other online marketplaces.

London, United KingdomHeadquarters

2011Year Founded

$97.3MTotal Funding

ACQUISITIONCompany Stage

Consumer GoodsIndustries

1,001-5,000Employees

Risks

Increased competition from eBay may attract sellers away from Depop.

Marketplace fee for UK buyers may deter some users from Depop.

Generative AI development could disrupt traditional resale models, challenging Depop.

Differentiation

Depop targets younger consumers interested in unique, sustainable fashion items.

The platform fosters a community-driven approach, enhancing user experience and engagement.

Depop's commission-based model aligns its success with that of its sellers.

Upsides

Increased interest in sustainable fashion drives more consumers to Depop.

Social commerce rise creates new engagement opportunities with Depop's young audience.

U.S. resale market forecasted to grow, offering Depop significant growth potential.

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