Paid Media Manager (Google & YouTube) at Keep

Cape Town, Western Cape, South Africa

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, AdvertisingIndustries

Requirements

3–5 years of hands-on experience managing campaigns across Google Ads (Search, Shopping, YouTube, Display, Performance Max)
Strong understanding of DTC and e-commerce funnels with focus on CPA, ROAS, MER, and RPS metrics
Deep expertise in audience segmentation, creative optimization, and bidding strategy
Proficiency with analytics and attribution tools (GA4, Northbeam, Looker Studio, etc.)
Experience collaborating with creative teams and translating data insights into compelling ad messaging
Excellent communication and project-management skills; able to align multiple teams and move quickly
Self-starter mindset — comfortable owning a channel and driving measurable results
Bonus: Experience with YouTube media buying and/or traditional TV extensions

Responsibilities

Own and optimize all Google channels — Search, Shopping, Performance Max, YouTube, and Display — with a focus on profitable customer acquisition and incremental revenue growth
Build and execute structured testing roadmaps for audiences, creative, copy, bidding strategies, and placements
Manage campaign budgets and forecasts, allocating spend dynamically to maximize efficiency and scale proven winners
Partner with creative, e-commerce, and analytics teams to brief new concepts, analyze results, and evolve strategy
Monitor daily and weekly performance in Google Ads, YouTube Analytics, GA4, and Northbeam to identify trends and surface actionable insights
Collaborate with CRO and landing-page teams to improve conversion and revenue per session through ad-to-site alignment
Stay ahead of platform updates — testing new formats and opportunities (e.g., Demand Gen, PMax enhancements, YouTube Shopping)
Report clearly on performance, learnings, and next steps to stakeholders and leadership

Skills

Key technologies and capabilities for this role

Google AdsYouTube AdsSearchShoppingPerformance MaxDisplayGA4YouTube AnalyticsNorthbeamPaid MediaCampaign OptimizationBudget ManagementA/B TestingAudience TargetingBidding Strategies

Questions & Answers

Common questions about this position

What experience level is required for the Paid Media Manager role?

The role requires 3–5 years of hands-on experience managing campaigns across Google Ads including Search, Shopping, YouTube, Display, and Performance Max.

Is this position remote or hybrid?

The position is hybrid.

What key skills are needed for this job?

Candidates need strong understanding of DTC and e-commerce funnels focusing on CPA, ROAS, MER, and RPS metrics, deep expertise in audience segmentation, creative optimization, and bidding strategy, plus proficiency with GA4, Northbeam, and Looker Studio.

What is the company culture like at Keen?

Keen embeds expert teams into clients' businesses to drive results across marketing, creative, customer experience, and sales, partnering in growth with a focus on bold, high-performance digital experiences for global brands.

What makes a strong candidate for this Paid Media Manager position?

A strong candidate is a self-starter with excellent communication and project-management skills, experience collaborating with creative teams, and a data-driven approach to owning Google channels and driving measurable results.

Keep

Fintech solutions for Canadian SMB payments

About Keep

Keep Technologies Corp. simplifies financial transactions for Canadian small and medium-sized businesses (SMBs) by offering a suite of web and mobile applications. Their main product is a payment card that can be used both virtually and physically, allowing businesses to manage expenses easily. Unlike traditional banking services that often come with high fees and limited rewards, Keep Technologies provides affordable payment solutions with unlimited cashback rewards. Their business model focuses on competitive rates and eliminating hidden fees, particularly for payments to US vendors. Additionally, they prioritize customer support and seamless integration with existing financial systems, making it easy for businesses to adopt their services. The goal of Keep Technologies is to deliver flexible and cost-effective financial tools that enhance the financial management of Canadian SMBs.

Toronto, CanadaHeadquarters

2021Year Founded

$10.4MTotal Funding

EARLY_VCCompany Stage

FintechIndustries

11-50Employees

Benefits

Health Insurance

Paid Sick Leave

Paid Holidays

Risks

Increased competition from established fintech companies like Stripe and Square.

Regulatory scrutiny in Canada could tighten controls on fintech companies.

Volatility in currency exchange rates could impact Keep's profitability.

Differentiation

Keep offers unlimited cashback rewards, unlike traditional banks with limited rewards.

Their versatile payment card functions both virtually and physically for SMBs.

Keep provides seamless integration with existing financial systems for easy adoption.

Upsides

Embedded finance solutions can expand Keep's reach and customer base.

Open banking in Canada allows Keep to offer personalized financial services.

Real-time payment demand presents an opportunity for Keep to improve cash flow management.

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