Paid Media Manager at Keep

Cape Town, Western Cape, South Africa

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, AdvertisingIndustries

Requirements

1 to 3 years of experience in paid social ad operations, media buying, or digital marketing execution
Hands-on experience with Meta Ads Manager (required)
Experience with Pinterest, TikTok, or Axon by Applovin (strongly preferred)
Strong understanding of paid social campaign structures including audiences, placements, naming conventions, and budget pacing
Exceptional attention to detail with the ability to spot errors before campaigns go live
Comfortable working in analytics tools such as Motion, Northbeam, and GA4, and supporting insight generation
Strong project management and communication skills with the ability to manage deadlines and collaborate in a high-volume environment
Self-starter capable of owning campaign execution and maintaining organization across multiple workflows
Experience with Asana, Air, Motion, and Google Sheets (preferred)

Responsibilities

Build, launch, and manage campaigns across Meta, Pinterest, TikTok, and Axon by Applovin, ensuring flawless execution and proper naming conventions, targeting structures, creatives, and UTM tracking
Take day-to-day ownership of select channels including setup, pacing, optimizations, and performance monitoring
Perform detailed QA using internal checklists to ensure accuracy across ad copy, landing pages, audiences, formats, and platform requirements
Upload and organize a high volume of weekly ads (50 plus per week) across multiple formats (1:1, 4:5, 9:16), ensuring deadlines are met
Maintain organization within project management and creative tools such as Asana and Air
Support reporting and analysis by monitoring performance in Motion, Northbeam, and analytics dashboards and surface insights to improve efficiency
Partner with the Growth Marketing Manager and Creative Strategist to implement creative testing, identify winning combinations, and refine performance
Track platform updates and test new formats, features, placements, and creative approaches to stay competitive
Contribute to process improvements that help the team move faster and scale campaigns effectively

Skills

Key technologies and capabilities for this role

Meta AdsPinterest AdsTikTok AdsAxon by ApplovinPaid SocialCampaign ManagementAd OptimizationQA TestingUTM TrackingCreative UploadsPerformance MonitoringTargeting Structures

Questions & Answers

Common questions about this position

What is the work arrangement for this role?

The position is hybrid.

What salary or compensation is offered for this position?

This information is not specified in the job description.

What experience and skills are required for this Paid Media Manager role?

Candidates need 1 to 3 years of experience in paid social ad operations, media buying, or digital marketing execution, hands-on experience with Meta Ads Manager (required), and experience with Pinterest, TikTok, or Axon by Applovin (strongly preferred). A strong understanding of paid social campaign structures including audiences, placements, naming conventions, and budget pacing is also essential, along with exceptional attention to detail.

What is the company culture like at Keen?

Keen embeds expert teams into clients' businesses to drive results in a fast-paced environment, focusing on bold, high-performance digital experiences and partnering in growth for global brands.

What makes a strong candidate for this role?

Strong candidates are detail-oriented, proactive individuals energized by fast-paced environments, with hands-on experience in paid social platforms like Meta and the ability to manage high-volume ad uploads while optimizing performance.

Keep

Fintech solutions for Canadian SMB payments

About Keep

Keep Technologies Corp. simplifies financial transactions for Canadian small and medium-sized businesses (SMBs) by offering a suite of web and mobile applications. Their main product is a payment card that can be used both virtually and physically, allowing businesses to manage expenses easily. Unlike traditional banking services that often come with high fees and limited rewards, Keep Technologies provides affordable payment solutions with unlimited cashback rewards. Their business model focuses on competitive rates and eliminating hidden fees, particularly for payments to US vendors. Additionally, they prioritize customer support and seamless integration with existing financial systems, making it easy for businesses to adopt their services. The goal of Keep Technologies is to deliver flexible and cost-effective financial tools that enhance the financial management of Canadian SMBs.

Toronto, CanadaHeadquarters

2021Year Founded

$10.4MTotal Funding

EARLY_VCCompany Stage

FintechIndustries

11-50Employees

Benefits

Health Insurance

Paid Sick Leave

Paid Holidays

Risks

Increased competition from established fintech companies like Stripe and Square.

Regulatory scrutiny in Canada could tighten controls on fintech companies.

Volatility in currency exchange rates could impact Keep's profitability.

Differentiation

Keep offers unlimited cashback rewards, unlike traditional banks with limited rewards.

Their versatile payment card functions both virtually and physically for SMBs.

Keep provides seamless integration with existing financial systems for easy adoption.

Upsides

Embedded finance solutions can expand Keep's reach and customer base.

Open banking in Canada allows Keep to offer personalized financial services.

Real-time payment demand presents an opportunity for Keep to improve cash flow management.

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