Outpatient Marketing Manager, US Marketing at Abbott

Princeton, New Jersey, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical Devices, DiagnosticsIndustries

Requirements

Based in Princeton, NJ
Up to 35% travel required
Entrepreneurial leader passionate about redefining health care through innovation and unconventional thinking
Serious smarts, intense curiosity, and determination to be the best

Responsibilities

Define strategy to enable APOC’s U.S. Outpatient franchise to achieve sustainable, profitable growth
Develop strategic and tactical marketing plans to drive growth in target segments (e.g., Urgent Care, Primary Care, Oncology, Ambulatory Surgery Centers, Mobile Health, Post-Acute Care et al)
Establish a U.S. Outpatient-specific KPI Dashboard to track progress against execution of the strategy
Lead marketing execution to increase market share and drive sustainable sales and margin growth for the United States outpatient commercial franchise

Skills

Marketing Strategy

Healthcare Marketing

Point of Care Diagnostics

Product Marketing

Market Analysis

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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