Nutritional Sales Representative at Abbott

Selangor, Malaysia

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Nutrition, PharmaceuticalsIndustries

Requirements

Degree in Science or equivalent. Nutritionists and Dietitians are encouraged to apply
Excellent communication skills and able to communicate with all levels of hierarchy
Computer literacy, especially in Microsoft software to an intermediate level (Word, Excel, and PowerPoint)
Adequate knowledge and/or skills to perform effectively on the job
Ability to work as part of a team
Pharmaceutical or nutrition sales or sales experience in relevant industry will be an added advantage
Willing to travel to outstation

Responsibilities

Understand the market and category opportunities within territory to identify opportunities for market share growth at the customer/account level
Maintain deep, current knowledge about medical and nutritional science, the evolving healthcare landscape, and emerging digital trends to support selling and educating a broad and deep network of HCPs about Abbott products
Develop and execute on multichannel customer engagement plans that generate demand for Abbott brand product and grow recommendation and market share
Leverage information about customer segmentation, type and behaviors to inform customer engagement and account management strategies
Develop and maintain strong relationships with HCPs throughout the customer account, at different levels of responsibility and influence using existing relationships with HCPs and others to expand customer network
Secure commitment to recommend Abbott products as the brand of choice by increasing HCP knowledge about the role and importance of nutrition on patient quality of life at key points throughout the patient care journey; and the role of Abbott’s products in increasing quality nutrition through consultative selling dialogues
Define and deliver ‘Unique Value Proposition’ from the HCP’s perspective (including but not limited to the positioning of Abbott brand products) by continuously uncovering the needs and priorities of individual HCPs using multichannel touchpoints and engagement activities
Drive growth and market share in targeted Hospitals/Clinics by influencing HCP behaviors (tendency to recommend) without authority
Resolve challenges related to HCP knowledge of nutrition importance/practice, and policy barriers, to drive recommendation of nutrition products
Gain access to HCPs through multiple engagement channels (digital, remote/virtual, in-person)
Define and deliver ‘value’ beyond the product, customized to the needs and preferences of the HCP
Leverage digital platforms to drive and support customer engagement while at the same time educating and influencing customers to adopt new ways of interacting
Manage HCP resistance to recognizing the importance of nutritional intervention, and the nutritional superiority of Abbott brand products
Influence patient choice without direct patient contact (HCP rep has no direct interface with patients except in ward meetings)

Skills

Sales

Territory Management

HCP Engagement

Consultative Selling

Multichannel Engagement

Market Analysis

Customer Segmentation

Nutritional Science

Healthcare Knowledge

Relationship Building

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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