Monetization (LiveOps) Manager at Zynga

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Interactive EntertainmentIndustries

Requirements

3-5 years of experience in mobile/freemium games, with a focus on Live Operations, Monetization, Product Management, or data analytics
Strong analytical and logical thinking skills, with a user-centric and data-driven approach. Experience conducting and analyzing A/B tests
Resourceful team member who thrives on solving challenges and has a strong curiosity about player psychology
Ability to work collaboratively with an open-minded, self-motivated attitude
Excellent interpersonal and communication skills, with proficiency in written/spoken English. Ability to align diverse teams, cultures, and work styles
Passion for games!

Responsibilities

Develop and implement monetization strategies by diving into player behavior, engagement data, and market trends
Own the revenue performance of your game(s) or area(s), ensuring alignment with strategic growth goals
Find opportunities and lead actions to drive balanced revenue growth, whether tweaking pricing, refining offers, or optimizing player journeys
Collaborate with Product and Game Economy teams to define the best ways to monetize different player segments
Act as the primary resource for providing mentorship on monetization, responding to inquiries from team members and collaborators with assurance
Plan and implement high-impact monetization events (such as special sales or limited-time offers) and use A/B testing to make informed, data-backed decisions
Configure in-game events and drive improvements in Live Ops tools to simplify workflows and increase impact
Lead projects that improve data visibility and player insights, then share findings across the studio to level up everyone’s game
Stay ahead by analyzing industry trends and benchmarking standard methodologies in Live Ops

Skills

Monetization

LiveOps

Analytics

Product Management

Revenue Optimization

Player Engagement

Strategy

Cross-functional Collaboration

Zynga

Develops social games for mobile platforms

About Zynga

Zynga develops social games primarily for mobile and web platforms, with popular titles like FarmVille and Words With Friends. Their games are designed to be engaging and accessible, featuring social elements that allow players to connect with friends. This focus on social interaction helps keep users engaged and encourages them to return to the games. Zynga targets casual gamers who prefer quick and easy entertainment on their smartphones and tablets. The company uses a freemium model, offering free downloads with optional in-game purchases for enhancements and generating revenue through advertising. Zynga also partners with organizations like Amazon Prime and educational initiatives to expand its reach and support social causes.

San Francisco, CaliforniaHeadquarters

2007Year Founded

$841.9MTotal Funding

IPOCompany Stage

Social Impact, GamingIndustries

1,001-5,000Employees

Benefits

Compensation - Competitive salary, performance bonuses, opportunities for equity participation, retirement/pension savings support programs

Health - Medical, Dental, Vision covered for employees with participation for employees eligible dependents as well as Disability and life insurance program

Family - Generous parental leave for birth parents, partners and adoptive families. Infertility support, emergency child care and flexible time-off policies

Wellness - Gym benefits, wellness programs, employee assistance programs and generous time-off policies

Food - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours

Work & Life - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more

Transit Benefits - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance

Resource Groups - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging

Risks

Chartboost acquisition by LoopMe may disrupt Zynga's advertising strategies.

IBM's patent lawsuit win could lead to financial liabilities for Zynga.

Star Wars: Hunters on PC may face competition from established PC games.

Differentiation

Zynga's games incorporate social elements, enhancing user engagement and retention.

The freemium model allows Zynga to attract a broad audience with free-to-play games.

Strategic partnerships expand Zynga's reach and support social causes.

Upsides

Cross-platform gaming enhances user engagement, as seen with Star Wars: Hunters.

Real-world brand integration in games opens new revenue streams, like with Toyo Tires.

High-profile celebrity marketing boosts visibility, as with Kit Harington for Game of Thrones.

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