Mgr, Mktg – HST at Baxter International

Gurugram, Haryana, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical DevicesIndustries

Requirements

Ability to work 6 days/month on Joint Field Work (JFW) with HST, IGM + MDN (exclusive of meetings & conferences)
Work from office when not in the field (preferred mode)

Responsibilities

Driving top line through Marketing Campaigns and accountability of numbers
Driving Digital campaigns
Driving sales for online portal sales
Streamlining GEM portal for critical FLC products
Working closely with RA on a weekly basis to ensure timely closure of all registrations
Business Case preparations and approvals from RGBU
Creating Training Material in collaboration with Clinical & Medical
Creating Marketing Material in association with Medical & RA
Full accountability of Marketing Budget
Full accountability of Conferences, Meetings (attending all critical conferences & meetings)
Driving CME/DEMO & monitoring the same via dashboards on a monthly basis
Working closely with GRBU & attending monthly meetings and presenting India performance
Attending the monthly MRR with NSM & presenting Marketing section to Cluster Head
Annual Brand plan & BaxP preparation
Creating a repository of Market insights & developing campaigns based on the insights
Attending the monthly review meetings along with NSM with sales team
Attending the quarterly review meetings along with NSM with Distributors
Creating a repository of communications from RA, RGBU on products and disseminating the same with sales & clinical team

Skills

Key technologies and capabilities for this role

Marketing CampaignsDigital CampaignsSales DrivingOnline Portal SalesBusiness Case PreparationTraining Material CreationMarketing Material CreationBudget ManagementConference ManagementCME ManagementBrand PlanningMarket InsightsDashboard Monitoring

Questions & Answers

Common questions about this position

Is this a remote position or does it require office work?

The role requires working from the office when not in the field, which is the preferred mode.

What are the key responsibilities of this marketing manager role?

Key responsibilities include driving top-line growth through marketing and digital campaigns, managing the marketing budget, attending conferences and meetings, preparing business cases, and working closely with RA, sales, clinical, and GRBU teams.

What is the salary or compensation for this position?

This information is not specified in the job description.

What is the company culture like at Baxter?

Baxter's culture is driven by courage, trust, and collaboration, with colleagues united by the mission to save and sustain lives, empowering individuals to take ownership and deliver exceptional results.

What experience or skills make a strong candidate for this role?

Strong candidates will have marketing experience in healthcare, skills in digital campaigns, budget management, cross-functional collaboration with regulatory and sales teams, and the ability to drive sales through portals and events.

Baxter International

Provides essential medical products and services

About Baxter International

Baxter International provides a wide range of medical products and services essential for healthcare. The company operates in several areas, including critical care, hospital care, nutritional care, renal care, and surgical care. Its products are used in various settings, from emergency rooms to home healthcare, helping to meet the needs of patients and healthcare professionals. Baxter develops, manufactures, and distributes medical devices, pharmaceuticals, and biotechnology products, generating revenue through sales to healthcare providers and institutions. A key aspect that sets Baxter apart from competitors is its recent acquisition of Hillrom, which enhances its ability to offer comprehensive healthcare solutions. The company's goal is to improve care outcomes and increase access to healthcare through continuous innovation and a focus on patient needs.

Deerfield, IllinoisHeadquarters

1931Year Founded

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Parental Leave

401(k) Retirement Plan

401(k) Company Match

Employee Stock Purchase Plan

Commuter Benefits

Mental Health Support

Risks

Needle-free injection technology could disrupt Baxter's traditional injection-based therapies.

Shift to home healthcare may require Baxter to adapt its product offerings.

Growing digital health importance necessitates further investment from Baxter to stay competitive.

Differentiation

Baxter's acquisition of Hillrom enhances its comprehensive healthcare solutions portfolio.

Strong focus on patient-centric innovation sets Baxter apart in the healthcare industry.

Baxter's partnerships, like with Ayogo, leverage digital health for improved patient outcomes.

Upsides

Baxter's investment in Medically Home aligns with the growing home healthcare market.

Rising demand for personalized medicine offers Baxter opportunities for targeted therapies.

Expansion in telehealth supports Baxter's integrated healthcare solutions strategy.

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