Associate Manager, Lifecycle Marketing Operations
Ro- Full Time
- Junior (1 to 2 years)
Candidates should have 2-4 years of professional experience in lifecycle, email, or other marketing roles, preferably in B2C health benefits, wellness, or regulated consumer tech. They should have experience partnering closely with Marketing Operations or technical teams on campaign setup, testing (QA), and email production workflows; familiarity with CRM or campaign execution tools. Experience playing a key role in QA for marketing campaigns to review audience logic, dynamic content, links, UTMs, and send timing is also required. Additionally, candidates must possess project coordination or project management experience, especially in cross-functional environments involving marketing, product, data, or content stakeholders, and be comfortable working with tools such as Airtable, Asana, Jira, or similar project tracking systems.
The Member Lifecycle Marketing Associate will manage day-to-day operations across lifecycle marketing, including tracking and executing cross-functional project workflows; developing and maintaining trackers, documentation, and calendars; coordinating stakeholder communication; and owning operational email requests from intake through launch. They will be a key partner in QA across email, SMS, and push channels by working closely with Marketing Operations and other teams to ensure an accurate, error-free experience, and contribute to ongoing analysis by pulling and organizing performance data from reporting tools. This role involves collaborating closely with Marketing Operations, Customer Success, Member Success, Data, and Product teams to deliver timely, personalized communications to members, guiding them in getting the most out of their Carrot benefit.
Global fertility care platform offering comprehensive support
Carrot Fertility offers a global platform for comprehensive fertility care, including services like education, IVF, pregnancy support, and fertility preservation. The platform connects users with over 10,000 providers in more than 130 countries, ensuring inclusive access to care for individuals of all backgrounds. Carrot's unique single embryo transfer (SET) program has the highest success rates among fertility benefits providers, and it also claims to reduce C-section rates through expert support. The company's goal is to provide affordable and evidence-based fertility services to individuals and corporate partners.