Member Lifecycle Marketing Associate

Position Overview

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Carrot Fertility is the leading global fertility, family-building, and lifelong hormonal healthcare platform providing care for everyone, everywhere. Trusted by more than a thousand multinational employers, health plans, and health systems, Carrot's comprehensive clinical program delivers industry-leading cost savings for employers and award-winning experiences for millions of people worldwide. From maternity through menopause and pre-pregnancy through parenting, Carrot is dedicated to expanding access and improving outcomes. Carrot empowers members with compassionate, personalized, and inclusive support.

The Role: We’re looking for a collaborative, detail-oriented, highly organized Member Lifecycle Marketing Associate to join our team. In this role, you’ll play a critical part in scaling and optimizing our member lifecycle program – ensuring our members receive timely, personalized communications that guide them in getting the most out of their Carrot benefit.

You’ll manage day-to-day operations across lifecycle marketing, including tracking and executing cross-functional project workflows; developing and maintaining trackers, documentation, and calendars; coordinating stakeholder communication; and owning operational email requests from intake through launch. You’ll be a key partner in QA across email, SMS, and push channels by working closely with Marketing Operations and other teams to help ensure an accurate, error-free experience, and contribute to ongoing analysis by pulling and organizing performance data from our reporting tools.

Success in this role is a well-organized, smoothly run lifecycle program that delivers meaningful, well-timed communications that are customized to where members are in their experience. This is a great opportunity for someone early in their marketing career to gain hands-on experience in lifecycle marketing while collaborating closely with marketing operations, content, product, and data teams to bring impactful work to life.

The Team: Reporting to the Member Lifecycle Marketing Manager, this role is part of the B2C Growth & Engagement marketing team focused on delivering timely, personalized communications to help members understand their Carrot benefit and how to get the most out of it for their unique needs. It partners closely with cross-functional teams, including Marketing Operations, Customer Success, Member Success, Data, and Product to help ensure lifecycle programs are accurate, effective, and scalable across the member experience.

Minimum Qualifications

• 2–4 years of professional experience in lifecycle, email, or other marketing roles — preferably in B2C health benefits, wellness, or regulated consumer tech
• Experience partnering closely with Marketing Operations or technical teams on campaign setup, testing (QA), and email production workflows; familiarity with CRM or campaign execution tools
• Experience playing a key role in QA for marketing campaigns to review audience logic, dynamic content, links, UTMs, and send timing
• Project coordination or project management experience—especially in cross-functional environments involving marketing, product, data, or content stakeholders
• Comfortable working with tools such as Airtable, Asana, Jira, or similar project tracking systems to coordinate multi-step collaborative projects
• Familiarity with email marketing tools or CRM platforms (e.g., Blueshift, Salesforce Marketing Cloud, Campaign.io, or similar), and working with complex segmentation or personalization logic
• Able to organize and work with performance data through experience pulling reports and metrics from platforms like Tableau, DOMO, or Google Sheets/Excel for tracking and analysis
• Demonstrates curiosity and an interest in growing in areas related to lifecycle marketing, whether through campaign operations, strategy, personalization, or cross-functional collaboration
• Communicates clearly and confid